Sitting in a coffee shop today in a college bookstore, I realized once again, as I eavesdropped on a couple of conversations, how life is marketing and sales. Marketing in how things are positioned. Sales in making the presentation and reaching an agreement to move forward with a business proposition.
Two doctoral students were discussing papers they were writing for some kind of study [...Continue Reading]
We always get a number of lovely holiday cards—some are pop-ups, some have some really beautiful illustrations on the front. But, from a marketing perspective, the ones that stood out this year for us were the ones that were unusual and highly creative. Innotech Benefit Solutions sent us a card with the word JOY on the cover, with the O being the image of [...Continue Reading]