Ad agencies have long relied on creative briefs to provide assignment basics. Often structured in the form of a questionnaire, briefs give communications teams a common understanding of the requirements and key considerations that drive campaign deliverables. In our experience, the best briefs, whether for advertising campaigns or technical content, extract insights from project or campaign research, adding new layers of meaning.
Communications Conversations is a weekly recap of the solutions and themes we’ve been working on. At Canright Communications, we’ve spent decades helping clients market and sell their ideas, innovations, products, and solutions through clear technical communications and marketing writing.
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Canright Communications aligns technology and business with corporate purpose, mission, and goals. Our technical communications solutions help clients market and sell their ideas, innovations, products, and services.