Canright Communications Company develops technical documentation and marketing content that focuses FinTech communications on solutions.
Canright consultants and technical writers communicate complex financial technology solutions to executive and technology decision-makers. We effectively translate technical and product details into content that demonstrates business and market value.
Business value and market differentiation lie in the nuances of a solution. From traditional banking giants to technology upstarts, Canright clients get content that educates financial professionals on the solutions and the value the client brings.
FinTech Communications that Educate
We document financial software systems to make them easier for the people who rely on them for financial analysis. We articulate the functions, features, and capabilities systems provide for sales proposals and enterprise approval documents.
Whether we are educating a prospect, a regulator, or an internal auditor, we answer questions like
- How will the new product or service outperform existing solutions?
- What set of customers does the product serve?
- What problems does the product solve for those customers?
- How does it serve your organization’s goals more broadly?
- How does the system ensure security of information and access?
FinTech Communications that Market
We have written compelling stories on trends and techniques that interest and educate high-level financial professionals for decades.
We write white papers, bylined articles, web pages, detailed technical documentation, brochures, trade show presentations, and more. Our aim is to show how your financial solutions help:
- Make financial operations more efficient.
- Enhance service to clients, vendors, and employees.
- Increase returns on capital.
“I’ve worked with Canright on many occasions, and they have always produced high-quality results. They are able to translate geek-speak into persuasive copy that identifies the key selling points and explains them in a way that non-technical executives and decision-makers can understand. I highly recommend their services.”
George Ravich, CEO, Ravco Marketing and former CMO, Synechron
Focus on FinTech Solutions, not Problems
The following recent projects show how we blend insider knowledge of the financial services industry with a journalist’s attention to detail and accuracy. We put the focus on how software applications help solve long-standing finance and investment problems:
- Increasing the Speed of Treasury Operations
Bringing the trendy, buzzy technologies down to earth creates credibility. Bellin Treasury produced a white paper that explains how treasury managers can prepare to adapt to a rapidly-shifting technology landscape to remain competitive.
- Enhancing User Experience and Deeper Data Analysis
Creating PR for large enterprises is a team effort. We contributed messaging to this one for a new Northern Trust Insurance Accounting and Analytics application, which expands legacy reporting systems by using new cloud-based reporting and analysis tools.
- Using AI Technologies To Put Purpose and Profit into ESG Investments Thought leadership worthy of the lable needs a point of view. We wrote this bylined article to show how screening companies and portfolios for ESG considerations without sound models and robust information is like walking in place and calling it a workout. The ESG box may be ticked on the checklist but the exercise is hollow.
- Explaining and Promoting Innovative Technologies
Emerging technology solutions entail the most risk and, as a result, often require more detailed explanation. We developed this brief to educate potential customers and internal stakeholders on what infrastructure-as-code can provide to software development teams.
Connect the FinTech Dots with Canright
Stories of change in a complex industry take skill to tell. You need someone who understands the financial services industry and technology and content marketing.
Otherwise, you hear what some of our clients tell us after hiring a business technical writer: “It took so long to explain what was happening, it would have been easier to write it myself.”
At Canright, we’ve been writing about financial services and financial technology since the 1980s, when electronic payments in banking first debuted. We covered the rise of internet banking and e-commerce.
Principal Collin Canright is a former editor of Cashflow magazine as well as a contributing writer to American Banker‘s PayThink column and Independent Banker magazine and tech-writing team lead for software developers and trading firms.
Canright writes and publishes the respected financial technology blog FinTech Rising. With a focus on baning and the emerging digital asset economy, FTR is delivered as a weekly email. We aim to provide a pragmatic viewpoint that helps financial professionals make the digital transformation of financial services work for them. Subscribe at www.fintechrising.co.
How do we do it? See our page on the Canright Content Method.
Canright has completed marketing and technical communications projects for payments, treasury, and investment products and systems. We have been trusted by global financial institutions, community banks, hedge funds, FinTech startups, international IT firms, consulting firms, associations, and publishers.
Global Financial Institution
Produced technical documentation for software development teams building new investment management products. Documented systems for enterprise security and architecture review, advised sales team on technical sections of RFPs, and produced marketing capability materials.
Multi-Strategy Hedge Fund
Directed content strategy and built a technical communications team. We developed and documented business and technical specifications, wrote user and server manuals, produced database documentation, and wrote release notes.
and Analytics Provider
Researched and wrote position papers and thought leadership for a global data-aggregation provider. Topics included open banking, asset verification, chatbots, data intelligence, and FinTech collaboration between banks and software developers.
Cloud-Based Market Data Firm
Wrote case studies that showed how the firm’s AWS-based systems saved money through more efficient data storage, access, and licensing.
Created marketing content for wholesale banking and treasury management teams. Earlier, Canright directed a team of technical writers to produce materials for the bank’s first internet-based treasury management system, including specifications for cash management products.