Once the conference is over, the zoom meeting ended or the booths packed away, what’s next? It’s time to follow up with the people you met and the contacts you collected.
Banks and FinTech firms often like to talk about the latest products, platform, app, and everything they do. Don’t do it. Business executives really don’t care.
Instead, make your marketing follow-up personal: include links to stories related to what you learned at the show about the industry and its future. You’ll find those stories in the conversations you had and presentations you heard at the conferences.
Here’s how one company strategically used content from its event in its ongoing marketing follow up. To build a reputation as a go-to source of FinTech knowledge in wealth management, Morningstar:
Take a look at the result: Morningstar FinTech Forum video
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