How to Market Wealth and Capital-Markets Technology Innovations

The complexity and maturity of a technology help determine the content used to market and promote it. And as with any marketing and PR campaign, the audience you want to reach and the purpose you want to achieve come first.

At Canright, our wealth-technology marketing content focuses on solutions and the value they bring to clients. Take a look at these projects we completed over the summer to see how we presented software applications that solve long-standing business and technology problems.

Greater Transparency in Reporting as a Technology Marketing Advantage

A Northern Trust press release covers new analysis features for its Front Office Solutions portfolio reporting platform—and how they make alternative asset valuations more timely.
https://bit.ly/NT-FrontOffice

Enhanced User Experience and Deeper Data Analysis

Creating PR for large enterprises is a team effort. We contributed messaging to this one for a new Northern Trust Insurance Accounting and Analytics application, which expands legacy-based reporting functions by moving to the public cloud.
https://bit.ly/NT-InsuranceAccounting

Total Cost of Owning and Managing Options Market Data

A new service of the SpiderRock trading and risk platform provides institutional investors with a system to buy accurate options data tailored to specific trading use cases. This white paper focuses on best practices to give useful information to potential clients while showcasing the firm’s expertise and leadership in options market data.
https://bit.ly/SpiderRockOptionsDataOwnership

Increased Business Competitiveness and Software Developer Productivity

Emerging technology solutions entail the most risk and, as a result, often require more detailed explanation. This is especially true when selling to business executives and technology leaders in an enterprise market. We developed this brief to educate potential customers and internal stakeholders on what infrastructure-as-code can provide to software development teams.
https://bit.ly/CanrightTechBrief-Serverless

Our clients work with the technologies that are determining the shape of business, commerce, and finance. We help them market and sell their ideas, innovations, products, and solutions through clear communications.

Contact me at (312) 281-6262 or collin@canrightcommunications.com to see how we can help you.