Communications Conversations: June 13 – June 17

Random Notes on Technology and Marketing

This week we focus on how to deliver information and content to stakeholders in a clear, concise format. The following methods detail how we transform the raw material of interviews and discussions into concise, easy-to-understand documents.

Knowledge Briefs

This week Jess describes how to give stakeholders the information they need in a simple, clear format.

Why

• Breaking down concepts for the layperson helps business professionals understand the importance of technical work.

Use Cases

• Pitch decks, explainers, and other internal communications

Method

• Conduct research to get a clear technical understanding of the subject matter. Using a journalistic framework (who, what, where, when, why, how), break it down into pieces that make concepts simple to understand no matter the expertise of the reader. Aiming for broad readability without talking down, these briefs help boil down technical speak for non-technical audiences.

Creating a Digital Knowledge Base 

Ryan shows how our digital content creation strategy helps stakeholders benefit from a business and organizational standpoint.

Why

• Give the team content in a digital format that is searchable, filterable, and acts as a knowledge base. Improving productivity and reducing training time.

Use Cases

• Write new help content and revamp legacy content to fit an organization’s digital transformation. Making information more accessible to the end-user.

Method

• Determine the audience which can include internal, existing customers, and new customers.
• Plan for new content to be written into the digital knowledge base.
• Add resource pages based off of the aspects the audience wants to learn in relation to products and organization. 
• Create visuals in the content to clarify the message.
• Make sure the site is easy to navigate.
• Customize content based on the topic to help the end-user better grasp the concepts.

Communications Conversations is a weekly recap of the solutions and themes we’ve been working on. At Canright Communications, we’ve spent decades helping clients market and sell their ideas, innovations, products, and solutions through clear technical communications and marketing writing.  

Contact us if you’re interested in our services at collin@canrightcommunications.com