In 2015 and 2016, Synechron – a digital, business consulting and technology services firm – was rapidly expanding, picking up experts in financial risk management and compliance with a real focus on financial technology.
Their business was picking up steam, but when you’re working in the rapidly-evolving space of financial technology, you don’t just have to innovate in your approach: you need to innovate in your marketing. When Synechron started looking into ways to promote its financial service work in risk management and compliance for blockchain, they were found themselves on the leading edge of a movement. We worked closely with Executive Director George Raddatz to translate Synechron’s financial services into products, producing a series of smart, customized brochures to translate the often-arcane world of compliance into clear, marketable copy.
We built a full book, along with those brochures, to George’s specifications by first producing six technically-minded – but plain and understandable –case studies. In the process, we developed one of the first major blockchain campaigns for any financial services company.
The final product was a series that not only served to educate on emerging needs in the financial services industry, but one that did so in a way that pointed clearly to the utility of a company like Synechron to help clients navigate their way in the field.
That’s the real value of turning to experienced content writers: building a team of experts is only the first step. To sell your expertise, companies like Synechron need someone who can tell their story. You need experience that can parse complicated technical topics for clients who may struggle to understand it. More importantly, however, you need someone who can let those clients know just how much you really have to offer them.