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The Art of Gracious Networking

Growing up, I remember wanting to learn how to be social. I was shy, but I wanted to engage with people, be seen and be heard, and have good manners, to boot.

So I started reading Emily Post, who was basically the bible of good manners at that time, and then later moved on to Judith Martin’s column called “Miss Manners” in the late 1970s. Any questions I had on etiquette—how to write a thank-you letter, how to be a courteous guest—I would do my best to follow their lead. When I found myself thinking about networking and the next blog I would write, I realized there are a few things that matter most to me when meeting new people. First and foremost, I believe all people deserve respect. It’s one of my core values, and it’s why I care so much about good manners—all those guides to good manners took the lead from a belief in respect for others.

Years later, and my manners have served me well. I’ve grown, and I’ve learned how to engage more meaningfully with people in social situations. One of my biggest takeaways is that a gracious, interested conversationalist always has a step up in social situations. I strive to engage in that way. My my beliefs come from within, I still seek advice from other sources. My own personal development has been boosted by the leadership work I do at the Wright Foundation, which I credit for helping me better engage with others, be myself when I approach new people and be curious about those that I meet.

I’m still trying to learn to be as gracious as I can be, so I’m always thrilled to hear about tips on engagement and manners from other networking aficionados. Here are a few tips I enjoyed about being gracious from around the Web:

Three Gracious Networking “Do’s”

1. Make a point to say goodbye. 
agree with what Tamsin Lejeune, founder of Ethical Fashion Forum, told Marie Claire Magazine: “Making as much as an effort with your ‘goodbye’ as with your ‘hello,’ means people remember you for all the right reasons. It’s also a great way to show that you’ve valued speaking to them…”

For starters, it’s good manners, and it’s another way to acknowledge the people that you met. Saying “goodbye” is a bigger a deal than most people realize. I also call it classy.

2. Be generous. I loved what former presidential advisor Christine Comaford had to say about networking. “I do a lot of favors for people, because I believe in ‘palm-up’ networking,” Comaford told Tim Ferris, which she describes as a “networking to give” philosophy. Networking is about offering what you can do for people, not first asking what people can do for you.

3. Embrace learning opportunities. It’s important to remember that most people, when asked, want to help others. That’s why I liked what Mindy Lockard wrote in a blog post called The Gracious Girl’s Guide to Networking:

“Some of the best networking happens because we ask others to teach us. So often we think that by networking, we have to sell ourselves as the experts. But let’s be honest, there is very little humility in that.”

None of us are going to be experts in everything, so why should we be afraid to ask for help or advice? You never know what lengths someone will go to help you. It’s assuming others want to help and have good will for you.

Turn Conference Visitors into Engaged Prospects

Once the conference is over, the zoom meeting ended or the booths packed away, what’s next? It’s time to follow up with the people you met and the contacts you collected.

Banks and FinTech firms often like to talk about the latest products, platform, app, and everything they do. Don’t do it. Business executives really don’t care.

Instead, make your marketing follow-up personal: include links to stories related to what you learned at the show about the industry and its future. You’ll find those stories in the conversations you had and presentations you heard at the conferences.

Here’s how one company strategically used content from its event in its ongoing marketing follow up. To build a reputation as a go-to source of FinTech knowledge in wealth management, Morningstar:

  • Commissioned us to write a follow-up article on one of its FinTech forums to summarize the key points on how FinTech delivers value.
  • Hired a videographer to produce a story on the event experience, from the street in Lower Manhattan up to the Morningstar’s World Trade Center 4 offices, where the event took place.
  • Included interviews with panelists and attendees to provide further insights.
  • Posted the event coverage on social media and asked panelists to share it.

Take a look at the result: Morningstar FinTech Forum video

Get a marketing boost from your conference or event. Call Collin Canright at (773) 426-7000 or email him at collin@canrightcommunications.com.

Three Keys to Compelling Presentations

“The music is not in the piano.”

I once saw this quote by Clement Mok on a poster and have never forgotten its message, particularly when I see speakers giving presentations with highly bulleted PowerPoint slides. Know what I’m talking about? Slides with graphics pulled from the web with list upon list of bullet points and text galore. The speaker sure gets through each and every point, but often loses the audience early on. The focus of the talk from the speaker’s perspective becomes the slides rather than the speaker’s message. And that core message has to work that much harder to get through.

The slide portion of your presentation can be a powerful instrument, like the piano, and can actually be a great partner: reaching your audience, compelling them to pay attention. Here are three key things I remember when creating slides for presentations we do with our clients:

1. Simplicity always, always trumps complexity in a talk. Simplicity is a key element in doing an effective and compelling presentation. This does not mean simple. A well-designed slide is one that has clarity—the arrangement is well thought out, words are pared down to their essence, and concepts are prioritized. At the same time, the presenter fills in relevant information—often with a story from his or her own experience. The content becomes personal and grounded in the speaker’s experience. That way, the audience can connect and relate more authentically with the speaker.

2. Know precisely what you want your audience to take away. Keeping it simple, with just two to three points you want to be remembered, also serves another purpose: You increase the odds that your audience will remember what you said. According to Garr Reynolds, author of Presentation Zen, “There is simply a limit to a person’s ability to process new information efficiently and effectively.” When you have too much information, your audience has to cope with what Garr calls “excessive cognitive strain,” and your message, even though it may be a good one, gets lost in the clutter of too much information. Have two to three concepts or take-aways you want them to remember. The clearer you are, the more likely you and your message will be remembered.

3. Spend the time to make it yours. Too many people wait till a few days before the talk to do the “PowerPoint” portion and undercut themselves in having their presentation be a partner, rather than an afterthought. Steve Jobs is known for spending many hours on his presentations, both on the visuals and on the words, so that they appeared effortless in the delivery. So construct each slide with care to make sure it communicates efficiently and elegantly. Then, remember that the audience is there to hear what you have to say about the topic. Because, when it comes down to it, the presentation is not about the slides, it’s really about you and the experience you bring.

The slides are a partner to your message. The slides can either underline what you have to say or get in the way. Think again of Steve Jobs, a master of presentations who famously valued design—and thought like a designer. Most people remember him, the experience he created, and how he spoke about Apple’s products. The slides, which were beautifully done, added substance to what he was describing. The slides were his tools, but he was the show.

Featured Events

The Canright Calendar is a weekly newsletter compilation of online and in-person networking and educational events around the Chicago area. Each week, we send an email with featured events. Subscribe to the Canright Calendar list here. View all events here.


January 25, 2021

At our featured events, unlock success and satisfaction, dive into sustainable energy, understand the economic impact of the COVID-19 vaccine, and discover your personal pandemic recovery toolkit.

3 Keys to Unlock Success and Satisfaction in Every Area of Your Life
Thursday, January 28, 6:00 pm – 8:00 pm CST – WEBINAR
The world is inviting us to show up as our best self—not just in one area of life but in all areas, every day. As we face challenges or opportunities, we have the chance to rewrite the scripts that stop us from becoming who we know we can be and begin to help others do the same. In this interactive online webinar, Wright Foundation COO and Chief Vision Realization Officer, Barbara Burgess will invite you to explore the first three steps of the Evolating process: Yearning, Engaging, and Revelating. She will teach you how each phase creates a path for the next phase to rise, and how together, they build on each other in a way that increases authenticity, happiness, and effectiveness in every area of life.
REGISTER

Polsky Entrepreneurial Outlook: Sustainable Energy 2021
Friday, January 29, 12:00 pm – 1:00 pm CST – WEBINAR
At Sustainable Energy 2021, a panel of expert venture capitalists and entrepreneurs in the field of energy businesses will discuss the state of the industry in 2021, what changes have occurred in the industry due to COVID-19, and where they see opportunities for entrepreneurship and innovation within the field this coming year. Speakers include: John Carlisle, Chain Reaction Innovations Director, Argonne National Laboratory; Seth Darling, Director, Center for Molecular Engineering, Argonne National Laboratory and Senior Scientist, Chemical Sciences & Engineering Division, Argonne National Laboratory; Seyi Fabode, CEO and Co-Founder, Varuna Tech; Amy Francetic, Managing Director, Buoyant Ventures, and Grant Zimmerman, CEO, Amp Americas.
REGISTER

The Fed’s 2021 Outlook as Vaccine Rollout Shifts into High Gear
Monday, February 1, 12:00 pm – 12:45 pm CST – WEBINAR
After 2020’s initial US coronavirus outbreak and the US economic shutdown, the Federal Reserve stepped in to provide up to $2.3 trillion in loans to limit the damage. Now, with the rollout of promising COVID-19 vaccines, there seems to be hope of a better future ahead. Will 2021 see the US economy—and other global economies—roar back to life, or has COVID-19 wrought lasting structural damage? Robert Kaplan, President and CEO, Federal Reserve Bank of Dallas, and Kathleen Hays, Global Economics and Policy Editor, Bloomberg Media, weigh in on the possibility of a global economic recovery.
REGISTER

An Out-of-the-Box, Personal Pandemic Recovery Toolkit
Friday, January 29, 10:00 am – 11:30 am CST – WEBINAR
What will the new workplace look like? What changes will be permanent? What should you prepare for? It’s time to re-energize and plan for this next phase! Dr. Sue Cain leads this fast-paced workshop to lay out what changes are on the horizon and examine attendees’ individual results from a new-to-market DISC assessment. Your DISC results will be used to identify emerging opportunities to give you a strategic jump-start into managing the next phase.
REGISTER


January 11, 2021
At our featured events, hear annual economic outlooks, learn why traditional antitrust law falls short, reframe your 2021 goals, and discover your personal pandemic recovery toolkit.

This Week:
The U.S. Election, COVID-19, and the Future of the Global Economy – Booth School of Business
Wednesday, January 13, 12:00 pm – 1:00 pm CST – WEBINAR
A panel of Booth School of Business experts will discuss issues facing the global economy today, including the 2020 U.S. presidential election, the COVID-19 pandemic, economic stimulus, fiscal and monetary policies, interest rates, and inflation. Speakers include Booth professors Austan D. Goolsbee, Randall S. Kroszner, and Raghuram G. Rajan, as well as globally renowned economists.
REGISTER

2021 Economic Outlook – Global Midwest Alliance
Thursday, January 14, 10:00 am – 11:30 am CST – WEBINAR
Global Midwest Alliance, the Federal Reserve Bank of Chicago and sponsors, Polsinelli and Wipfli, present a program focused on the forces that are currently shaping the U.S. economy as it enters 2021. Keynote speaker David Oppedahl, Senior Business Economist, Federal Reserve Bank of Chicago, will discuss the major sectors of the economy and provide the Federal Reserve’s forecast along with his perspective on economic activity.
REGISTER

2021 Annual Economic Outlook – Executives’ Club of Chicago
Thursday, January 14, 12:00 pm – 1:15 pm CST – WEBINAR
Hear from a panel of financial experts on their forecasts for the economy, taxes, the markets, interest rates, and regulatory changes that are likely to impact your investments and business decisions. Terry Savage will moderate this conversation with panelists Dr. Bob Froehlich, Owner, Kane County Cougars Baseball Club & Former Vice Chair, Deutsche Asset Management; Jeffrey Gundlach, CEO & CIO, DoubleLine; James McDonald, Chief Executive Officer of Hercules Investments, and Diane Swonk, Chief Economist, Grant Thornton LLP.
REGISTER

Paul Romer on Why Traditional Antitrust Falls Short
Thursday, January 14, 12:00 pm – 1:00 pm CST – WEBINAR
Join the Stigler Center at the University of Chicago for a conversation with Nobel Laureate and NYU professor Paul Romer (SB’77, PhD’83), moderated by Chicago Booth’s Luigi Zingales, on why traditional antitrust law may be inadequate for managing threats to competition and to the political system.
REGISTER

Looking ahead:
Re-framing Your Goals for 2021
Wednesday, January 27, 12:00 pm – 1:00 pm CST – WEBINAR
LEARN MORE & REGISTER

3 Keys to Unlock Success and Satisfaction in Every Area of Your Life
Thursday, January 28, 6:00 pm – 8:00 pm CST – WEBINAR
LEARN MORE & REGISTER

An Out-of-the-Box, Personal Pandemic Recovery Toolkit
Friday, January 29, 10:00 am – 11:30 am CST – WEBINAR
LEARN MORE & REGISTER


January 5, 2021
As we launch into the new year, we wish you a happy and healthy 2021. At our featured events, hear annual economic outlooks, and learn why traditional antitrust law falls short.

2021 Annual Economic Outlook – Executives’ Club of Chicago
Thursday, January 14, 12:00 pm – 1:15 pm CST – WEBINAR
Hear from a panel of financial experts on their forecasts for the economy, taxes, the markets, interest rates, and regulatory changes that are likely to impact your investments and business decisions. Nationally Syndicated Columnist Terry Savage will moderate this conversation with panelists that include Dr. Bob Froehlich, Owner, Kane County Cougars Baseball Club & Former Vice Chair, Deutsche Asset Management; Jeffrey Gundlach, CEO & CIO, DoubleLine; James McDonald, Chief Executive Officer of Hercules Investments, and Diane Swonk, Chief Economist, Grant Thornton LLP. REGISTER

The U.S. Election, COVID-19, and the Future of the Global Economy
Wednesday, January 13, 12:00 pm – 1:00 pm CST – WEBINAR
At Economic Outlook 2021 in Chicago, a panel of Booth School of Business experts will discuss some of the most talked-about issues facing the global economy today, including the 2020 U.S. presidential election, the COVID-19 pandemic, economic stimulus, fiscal and monetary policies, interest rates, and inflation. Speakers include Booth professors Austan D. Goolsbee, Randall S. Kroszner, and Raghuram G. Rajan, as well as globally renowned economists. REGISTER

2021 Economic Outlook – Global Midwest Alliance
Thursday, January 14, 10:00 am – 11:30 am CST – WEBINAR
Global Midwest Alliance, the Federal Reserve Bank of Chicago and sponsors, Polsinelli and Wipfli, present a program focused on the forces that are currently shaping the U.S. economy as it enters 2021. Keynote speaker David Oppedahl, Senior Business Economist at the Federal Reserve Bank of Chicago since 1998, will discuss the major sectors of the economy and provide the Federal Reserve’s forecast along with his perspective on economic activity. REGISTER

Paul Romer on Why Traditional Antitrust Falls Short
Thursday, January 14, 12:00 pm – 1:00 pm CST – WEBINAR
Join the Stigler Center at the University of Chicago for a conversation with Nobel Laureate and NYU professor Paul Romer (SB’77, PhD’83), moderated by Chicago Booth’s Luigi Zingales, on why traditional antitrust law may be inadequate for managing threats to competition and to the political system.
REGISTER

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