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Balance AI with Original Thought Leadership: Why Your Voice Still Matters

AI is changing the way we create content. From idea generation to drafting copy, tools like ChatGPT and Claude are making it faster—and in some ways easier—to produce articles, white papers, and social media posts.

But here’s the catch: AI can’t replace your voice.

At Canright Communications, we embrace generative AI as a smart, strategic tool—but never as a substitute for original thought, deep expertise, or authentic storytelling. And in a world where AI-generated content is everywhere, the best way to stand out is to say something only you can say.

Why Original Thought Leadership Still Wins

While AI is helpful for scaling routine content or repackaging existing ideas, real thought leadership goes deeper. It brings forward:

– Unique perspectives from real experience

– Expert analysis of trends and challenges

– Stories only your organization can tell

– Practical insights your audience can’t find anywhere else

Original content builds trust. It positions your business as a leader in your field—not just another voice echoing what’s already out there.

How We Blend AI and Human Insight

At Canright, we use AI to support and speed up parts of the writing process. It can help us brainstorm angles, generate outlines, or draft initial versions of basic content. But the final product? That’s always shaped, edited, and fine-tuned by a real writer—someone who understands your brand, your industry, and your voice.

Our process includes:

Original Executive Bylines
We ghostwrite articles that reflect the vision, experience, and expertise of your leadership team. These are not generic thought pieces—they’re strategic narratives aligned with your brand and your goals.

Client Case Studies
Real success stories resonate more than any AI-generated paragraph ever could. We interview your clients, dig into the problem-solving, and craft compelling stories that show the value of your work in action.

Expert Q&As and White Papers
We take subject matter expert insights and turn them into professional, digestible content that educates and inspires your target audience.

    AI can help you move quickly—but original content makes you memorable.

    Stand Out in a Sea of Sameness

    In an AI-powered content landscape, your edge is simple: be human. Bring forward your ideas, your expertise, and your stories—and let us help you turn them into thought leadership that gets attention.

    Whether you’re looking to strengthen your voice, grow your influence, or support a bigger marketing strategy, Canright Communications delivers clear, compelling content that strikes the right balance between efficiency and originality.

    Ready to improve your brand with thought leadership that only you can deliver? Let’s start a conversation!

    To learn more about our services, contact us at collin@canrightcommunications.com.

    Canright Calendar

    Peony Season is Upon Us in Rosemary’s Garden If you like our weekly photos, you will love our upcoming book, Rosemary’s Garden: A Photo Almanac of a Midwest Cottage Garden.
    Peony Season is Upon Us in Rosemary’s Garden

    If you like our weekly photos, you will love our upcoming book, 
    Rosemary’s Garden: A Photo Almanac of a Midwest Cottage Garden
    .
    Collin Canright

    The Canright Calendar is a weekly email of networking events in Chicago. View all of our events here. Sign up for the list here. If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

    WEEK OF 06-04-2025

    From revitalizing Chicago’s disinvested neighborhoods to honoring the legacy of Juneteenth and tackling the evolving workplace, these events offer powerful opportunities to engage with the most pressing issues of our time. Learn how cross-sector partnerships are transforming communities like Austin, explore the role of Black economic empowerment in closing the wealth gap, and gain fresh insight into the future of work in an AI-driven era. Each event brings together leaders, experts, and changemakers committed to building a more inclusive, equitable, and forward-thinking future.

    Revitalizing Historically Disinvested Communities
    City Club of Chicago

    June 9, 2025
    Maggiano’s Banquets
    111 W. Grand Avenue, Chicago, IL 

    Chicago’s Austin neighborhood is a compelling example of how a coordinated public-private investment strategy can positively impact the lives and livelihoods of local residents. In this historically disinvested community on the West Side, nonprofit, community, public and private organizations have worked alongside residents to design and leverage investments that are creating new economic opportunities and systematically transforming the neighborhood—like the Aspire Center, which is set to open June 19.  

    United Way of Metro Chicago is working in 17 Chicago neighborhoods and suburban communities, including Austin, Auburn Gresham and Elgin, to help bring community vision to life and make catalytic investments with some of Chicago’s most stalwart corporate partners like BMO.  

    Join Darrel Hackett (U.S. CEO, BMO), Darnell Shields (Executive Director, Austin Coming Together) and Dr. Kimberlee Guenther (Chief Impact Officer, United Way of Metro Chicago) to learn more about how United Way’s Neighborhood Network Initiative has created a blueprint of intentional cross-sector collaboration that can revitalize disinvested communities across the Chicago region.
    Register

    A Juneteenth Freedom Celebration: Honoring the Past, Inspiring the Future
    Chicagoland Chamber of Commerce

    June 17, 2025
    Baker Tilly
    205 N Michigan, Plaza Room, 3rd Floor, Chicago, IL

    Join us on June 17th for A Juneteenth Freedom Celebration: Honoring the Past, Inspiring the Future, an event designed to educate our members, partners, emerging leaders, and volunteers about the significance and history of Juneteenth and the role that this celebration plays in advancing Black economic empowerment and freedom. This impactful program will explore the historical context of Juneteenth, examine the effects of past and present tax policies on wealth distribution, highlight the importance of agriculture in the Black economy, and discuss how entrepreneurship can assist in providing opportunities to close the racial wealth gap.
    Register

    The Future of Work Summit 2025
    Executives’ Club of Chicago

    June 18, 2025
    425 S Financial Pl, Floor 3, Chicago, IL

    As organizations rapidly integrate AI and advanced technologies into their operations, the concept of “the future of work” is no longer a distant vision—it’s a present-day challenge, and opportunity. This summit explores how the workplace is being reshaped by innovation, workplace culture, and evolving employee and customer expectations.

    With AI promising greater efficiency and smarter decision-making, concerns are also emerging around unintended consequences: siloed teams, eroding culture, and diminished human connection at the workplace.

    Leaders must now navigate not just technological change, but also the important intersection of personal communication, human engagement, the physical environment and cohesion across increasingly evolving workplaces.
    Register
     
    National Great Outdoors Month
    Founded in 1998, National Great Outdoors Month is a reminder to celebrate and explore the natural beauty that surrounds us—from scenic trails and winding rivers to serene forests and wildlife refuges. It also raises awareness about the importance of making the outdoors accessible to everyone. Whether you’re hiking, biking, paddling, or simply enjoying the fresh air, it’s the perfect time to reconnect with nature and advocate for the spaces that allow us all to do so.

    Great Outdoors Month Ideas:
    – Visit a State or National Park.
    – Volunteer as a summer camp counselor.
    – Take an outdoor photography class. 
    – Sign up for Northern Lights tour. 
    – Go deep-sea diving. Learn how to identify birds and go birding. 
    – Share your enthusiasm for nature with a group of students and take them on a nature hike.  
    – Become a Big Brother or Big Sister and go on a group nature bike trail. 
    – Share your ideas on social media using #GreatOutdoorsMonth.

    Learn more

    Arts Corner
    Canright account manager Alexandra Sulack is an opera singer and voice teacher. She curates arts recommendations for you.

    Titanique
    Mar 25 – Jul 13, 2025
    Broadway in Chicago

    All aboard NYC’s must-sea musical comedy! When the music of Céline Dion makes sweet Canadian love with the eleven-time Oscar®-winning blockbuster film “Titanic,” you get Titanique, off-Broadway’s most award-winning splash hit, which turns one of the greatest love stories of all time into a hysterical musical fantasia. Want to find out what really happened to Jack and Rose on that fateful night? Just leave it to Céline Dion to enchant the audience with her totally wild take, recharting the course of Titanic’s beloved moments and characters with her iconic song catalog. Sailing on fierce powerhouse voices in show-stopping performances of such hits as “My Heart Will Go On,” “All By Myself” and “To Love You More” – backed by the unparalleled energy of a full live band – Titanique is a one-of-a-kind theatrical voyage bursting with nostalgia, heart and campy chaos.

    Tickets & More Info

    If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

    5 Ways to Use AI Without Losing Your Voice

    AI is revolutionizing how we write content. From blog posts to email campaigns, tools like ChatGPT, Jasper, and Copy.ai are making it faster and more accessible to generate written materials for marketing and sales.

    But here’s the issue: A lot of it sounds the same.

    If you’ve noticed a recent uptick in polished but personality-free articles, you’re not alone. As AI-generated content floods inboxes and search results, it’s never been more important to ensure your brand voice cuts through the noise.

    At Canright Communications, we use AI strategically—to support, not replace—our content creation process. Why? Because no matter how advanced the tool, there’s no substitute for human insight, tone, and storytelling.


    The Risk of “Blending In”

    Relying too heavily on AI without oversight can result in content that:

    -Sounds like everyone else in your industry

    -Misses the mark with your target audience

    -Strips out the personality that makes your brand recognizable

    -Feels impersonal or flat, especially in relationship-driven industries

    Let’s face it—AI is incredible at sounding polished, but it’s not great at sounding like YOU. Your customers don’t want to engage with a robot. They want to hear from your company, your team, your values.


    5 Ways to Use AI Without Losing Your Voice

    1. Define (and Document) Your Voice: Is your tone authoritative and expert-level? Warm and approachable? Quirky and clever? We help our clients build brand voice guides with examples and style notes so that every piece—whether written by a person or polished by AI—feels consistent and authentic.
    2. Use AI for the Blueprint, Not the Building: AI is a great starting point. It can generate outlines, brainstorm headlines, and even provide rough drafts. But those drafts should always be reviewed and refined by a skilled writer—someone who understands your strategy, audience, and industry. That’s where we come in.
    3. Always Human-Edit for Clarity and Emotion: AI doesn’t know your customer pain points. It doesn’t pick up on nuance or irony. And it definitely doesn’t have your strategic goals in mind. We edit for impact—reworking AI drafts to connect emotionally, communicate clearly, and reflect the expertise behind your brand.
    4. Train AI with Your Content: AI performs better when trained with brand-specific content. Feeding AI tools high-quality samples, using strategic prompts, and even building reusable templates that mirror a client’s brand tone and structure can result in content that stands out from the rest.
    5. Balance AI with Original Thought Leadership: The best way to stand out? Say something only you can say. We help clients blend AI-assisted content with high-value originals—like client case studies, executive bylines, and expert Q&As. For your convenience, Canright now offers a Thought Leadership content writing service.


    Why Your Company Needs Canright Communications

    AI is a powerful tool—but it’s not a strategy. It doesn’t understand your mission, your clients, or the subtleties that define your brand. That’s where Canright Communications makes all the difference. We work with clients across industries—fintech, IT, architecture, finance, and professional services—to:

    -Translate complex ideas into clear, compelling stories

    -Maintain brand voice across content types and channels

    -Leverage AI strategically without sacrificing originality or credibility

    We’ve helped brands like Yodlee explain their API to non-technical decision-makers, and companies like Synechron position themselves as leaders in blockchain innovation. In both cases, our mix of thoughtful writing, technical expertise, and editorial precision ensured their voice—and their value—stood out.


    Let’s Talk About Your Content

    If you’re using AI to support your marketing and content creation but worried about losing your voice, let’s chat. We’ll help you build a strategy that blends smart automation with strong storytelling.

    To learn more about our services, contact us at collin@canrightcommunications.com.

    How Claude AI Reworked My LinkedIn Post

    🚀 The Future of Digital Assets: Seeking Insights & Opportunities

    Hey crypto enthusiasts and financial innovators! 👋 As we navigate the ever-evolving landscape of digital assets in 2025, I’m reaching out to tap into the collective wisdom of my network.

    🔮 Question 1: What’s Your Take on Digital Assets’
    Present & Future?

    The crypto market is buzzing with potential:

    • Total market cap projected to exceed $4 trillion by Q2 2025 📈
    • Bitcoin entering its “Acceleration Phase” – are we on the cusp of new ATHs? 🌠
    • Stablecoins gaining mainstream adoption (PayPal’s recent move, anyone?) 💳

    What trends are you watching? How do you see digital assets reshaping finance?

    I’m compiling insights for an upcoming newsletter report. Your expert opinion could be featured! 🌟

    ✍️ Question 2: Need Help with Crypto Content?

    In this rapidly evolving space, clear, authoritative content is more crucial than ever. Whether it’s:

    • Demystifying DeFi for newcomers 🧠
    • Analyzing regulatory impacts on the market 📊
    • Creating educational materials on blockchain tech 🔗

    I’m here to help craft thought-provoking, SEO-optimized content that cuts through the noise.

    Why partner with me?

    1. Deep understanding of crypto markets and technology
    2. Proven track record in financial writing (check out my recent piece for Morningstar Wealth: Crypto Asset Clarity)
    3. SEO expertise to ensure your content reaches the right audience

    Know someone who could benefit from expert crypto content? Tag them below or DM me!

    🔗 Let’s Connect!

    • 💬 Share your thoughts on digital assets’ future
    • 🤝 Suggest potential content collaboration opportunities
    • 📩 DM me for a free content strategy consultation

    Together, let’s shape the narrative of the digital asset revolution! 🌐💼

    #DigitalAssets #CryptoContent #BlockchainInnovation #FinTech2025 #CryptoWriting

    What I Wrote

    Here’s the LinkedIn note I asked the Claude AI Agent to rewrite as an SEO optimized post:

    I hardly need to mention that the outlook and business of digital asset and cryptocurrency has changed dramatically, but that is why I’m writing to you. I have two questions I’m asking of my LinkedIn connections with an interest in crypto:

    1. What’s your take on the present and future of digital assets? I plan to compile opinions for a report in my newsletter.
    2. Do you know anyone who could use my help writing articles, reports, or educational materials? It’s a good time for thought-provoking communications.

    As an example, here’s a link to a piece I wrote for Morningstar Wealth on why advisors need to know about clients’ crypto portfolios: https://canright.co/CryptoassetClarity

    Unlock IT Excellence: Reliability as the Key to Enhancing Performance and Success

    How important is reliability in your IT operations? Do you understand its impact on your team’s performance and overall organizational success? At Canright, reliability is not just important—it’s fundamental. The 2023 Accelerate State of DevOps Report emphasizes that strong reliability practices are key to enhancing operational and team performance, ultimately driving organizational success. 

    For technical writers, the ability to clearly understand and communicate these practices is essential. This ensures that IT teams function efficiently and technology-driven organizations operate seamlessly. How well does your organization integrate these principles to achieve its goals?

    Defining Reliability in IT Operations

    Reliability in IT operations ensures that a service consistently meets its goals for availability, performance, and correctness. High reliability typically involves embracing Site Reliability Engineering (SRE) principles, which focus on empirical learning, cross-functional collaboration, extensive automation, and measuring performance through service level objectives (SLOs).

    Key Reliability Practices

    The report outlines three key aspects of reliability practices important for enhancing operational performance:

    1. Mitigation Plans for Dependencies: It’s vital to have solid plans in place to manage failures in dependent services. This involves pinpointing potential failure points and preparing contingency plans to handle disruptions effectively.
    2. Regular Testing of Disaster Recovery Plans: Simulating disruptions and testing disaster recovery plans are crucial. These exercises help teams prepare for real-world scenarios, identify gaps, and enhance system resilience.
    3. Improvement Work After Missing Reliability Targets: If reliability targets are missed, it’s important to undertake improvement initiatives, reprioritize tasks, and adjust strategies. Embracing a continuous improvement approach helps tackle the root causes of failures and prevents future issues.

    The Role of Technical Writers

    Technical writers are pivotal in documenting and communicating these reliability practices. Their work in crafting clear, concise, and comprehensive documentation ensures that all team members are well-versed in the necessary procedures and protocols to maintain high reliability. This includes producing detailed guides on mitigation plans, disaster recovery testing, and post-incident improvements.

    The J-Curve of Reliability Practices

    The relationship between reliability practices and operational performance is not linear and is often depicted as a J-curve. Initially, teams might see quick wins, but as complexities mount, progress may slow. However, a sustained dedication to these practices will ultimately lead to significant operational improvements, emphasizing the importance of perseverance and ongoing enhancement.

    Impact on Team Well-Being

    Teams that implement strong reliability practices experience enhanced productivity, higher job satisfaction, and reduced burnout rates. This boost in well-being can be attributed to several SRE practices, such as:

    • Reducing Toil: Automating routine and manual tasks allows more time for valuable work.
    • Blameless Postmortems: These foster a learning culture by reviewing incidents without assigning blame.
    • Team Autonomy: Empowering teams to make decisions enhances job satisfaction and engagement.

    Operational Performance as a Catalyst

    Operational performance, fueled by sound reliability practices, serves as a catalyst for further positive outcomes. It not only meets user expectations but also enables teams to innovate and deliver value more effectively. 

    For technical writers, understanding and articulating the importance of these practices is key. By documenting and sharing best practices, they help IT teams achieve top performance, enhancing both team well-being and organizational success. At Canright Communications, reliability is more than a technical objective; it’s a strategic imperative that reshapes how organizations operate and deliver value to their users. Through clear documentation, technical writers unlock the full potential of IT operations.

    To learn more about our services, contact us at collin@canrightcommunications.com.

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