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“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
—Antoine de Saint-Exupéry

Featured Posts

Artistry and Craftsmanship: Content that Educates as it Sells

Canright Communications is pleased to announce that we just started our ninth year as the agency for the North Central Terrazzo Assn., a group of contractors dedicated to the art and craft of terrazzo flooring. Over that time, we have pursued a content strategy based on case study emails supported by social media and backed by […]

What buyers want to know and how to tell them

Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own. It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and […]

How to Capitalize on Events and Conferences

Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care. What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can: Expand business market share. Enhance service to […]

What Is the Canright Blog?

The Canright Blog is where we explore all matters nearest and dearest to us. We cover a variety of items, from content marketing tips and SEO changes to inspirational moments that’ll set your creative sparks flying.

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