Our Process

Our Process

We believe purpose and vision drive business, thus the same should be true for any project. Through our Process, we make sure to understand each company’s purpose, vision and goals and how the project will support them. This keeps us on track with what we envisioned from the start. We use these tools at this stage:

  • Ideal State Action Planning (ISAP) process
  • Interviews with key executives and managers
  • Research

For any complex project, planning is critical. Based on the vision we create during the Discover phase, we plan the project’s steps, messaging and underlying technology infrastructure by developing:

  • Creative brief and scope
  • Project management plan and schedule
  • Functional specifications (websites and software)
  • Content Design

View Our Content and Design Process

Once the copy is completed and approved, the design is selected and the templates are set. Time for delivery. The delivery phase may consist of layout for a print project or coding for a web project. In either case, we proof and make corrections throughout the process, providing drafts for review at set intervals. Then we revise, correct and proof again.

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