Payments & FinTech Communications

Canright Communications focuses Payments & FinTech communications on solutions.

Canright consultants and technical writers communicate complex financial technology solutions to executive and technology decision-makers. We translate technical and product details into content that shows business, technology, and market value.

Differentiation lies in the nuances of a solution. From traditional banking giants to technology upstarts, Canright clients get content that educates financial professionals on the solutions and their value.

See our Thought Leadership Promotion Program for one way we help present client knowledge to an expert audience.

FinTech Communications that Educate

We document financial software systems to make them easier for the people who rely on them for financial analysis. We articulate the functions, features, and capabilities that systems provide for sales proposals and enterprise approval documents.

Whether we are educating a prospect, a regulator, or an internal auditor, we answer questions like

• How will the new product or service outperform existing solutions?
• What set of customers does the product serve?
• What problems does the product solve for those customers?
• How does it serve your organization’s goals more broadly?
• How does the system ensure the security of information and access?

FinTech Communications that Market

We have written compelling stories on trends and techniques that interest and educate high-level financial professionals for decades.

We write white papers, bylined articles, web pages, brochures, trade show presentations, and more. Our aim is to show how your financial solutions help:

• Make financial operations more efficient.
• Enhance service to clients, vendors, and employees.
• Increase returns on capital.

Our Thought Leadership Promotion Program shows one way we accomplish that.

“I’ve worked with Canright on many occasions, and they have always produced high-quality results. They are able to translate geek-speak into persuasive copy that identifies the key selling points and explains them in a way that non-technical executives and decision-makers can understand. I highly recommend their services.”

George Ravich, CEO, Ravco Marketing and former CMO, Synechron

Focus on FinTech Solutions, not Problems

The following recent projects show how we blend insider knowledge of the financial services industry with a journalist’s attention to detail and accuracy. We put the focus on how software applications help solve long-standing finance and investment problems:

• Increasing the Speed of Treasury Operations
  Bringing the trendy, buzzy technologies down to earth creates credibility. Bellin Treasury produced a white paper that explains how treasury managers can prepare to adapt to a rapidly shifting technology landscape to remain competitive.
  https://canright.co/SpeedingTreasury
  
• Enhancing User Experience and Deeper Data Analysis
  Creating PR for large enterprises is a team effort. We contributed messaging to this one for a new Northern Trust Insurance Accounting and Analytics application, which expands legacy reporting systems by using new cloud-based reporting and analysis tools.
  https://canright.co/InsuranceAnalytics

• Using AI Technologies To Put Purpose and Profit into ESG Investments Thought leadership worthy of the lable needs a point of view. We wrote this bylined article to show how screening companies and portfolios for ESG considerations without sound models and robust information is like walking in place and calling it a workout. The ESG box may be ticked on the checklist but the exercise is hollow.
  https://canright.co/YewnoAI-ESG

• Explaining and Promoting Innovative Technologies
  Emerging technology solutions entail the most risk and, as a result, often require more detailed explanation. We developed this brief to educate potential customers and internal stakeholders on what infrastructure-as-code can provide to software development teams.
  https://canright.co/ServerlessBrief
  

Connect the FinTech Dots with Canright

Stories of change in a complex industry take skill to tell. You need someone who understands the financial services industry and technology, and content marketing.

Otherwise, you hear what some of our clients tell us after hiring a business technical writer: “It took so long to explain what was happening, it would have been easier to write it myself.”

At Canright, we’ve been writing about financial services and financial technology since the 1980s, when electronic payments in banking first debuted. We covered the rise of internet banking and e-commerce.

Principal Collin Canright is a former editor of Cashflow magazine as well as a contributing writer to American Banker‘s PayThink column and Independent Banker magazine and tech-writing team lead for software developers and trading firms.

Canright writes and publishes the respected financial technology blog FinTech Rising. With a focus on banning and the emerging digital asset economy, FTR is delivered as a weekly email. We aim to provide a pragmatic viewpoint that helps financial professionals make the digital transformation of financial services work for them. Subscribe at www.fintechrising.co.

How do we do it? See our page on the Canright Content Method.