Category: Marketing Notes

The New Normal and Brand Perceptions

In her blog post, “American Consumption and the New Normal,” Nancy Koehn discusses how Americans are going through the greatest changes in how they spend since the Great Depression. It’s one of the many references I’ve seen in the last year to how today’s economic situation is like the Great Depression. Koehn, who teaches business history at Harvard, sees that as we head into  [...Continue Reading]
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The Marshall of Google AdWords

Google AdWords expert Perry Marshall is a down-to-earth speaker who gives real-world examples to support his points. At the ITA Marketing Roundtable yesterday morning, Marshall covered everything from impressions to conversions. He prefaced his talk by mentioning Claude C. Hopkins, author of Scientific Advertising (1923). Hopkins is relevant to AdWords in the way he used multiple coded coupons to see which ads were most  [...Continue Reading]
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The Power of Images in Marketing

Below is a series of ads that was released this month by Comex Group, a manufacturer and distributor of quality paints and coatings. Based in Mexico, the company started merely 50 years ago as a family-run business and now serves clients throughout North America. These ads are quite clever in that the copy is minimal, but the message is conveyed instantly. Using iconographic cartoon  [...Continue Reading]
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A Whole New Web Site via YouTube

Just when people are getting comfortable with the world of Web 2.0, BooneOakley, an advertising agency out of Charlotte, NC, decided to stir things up with their one-of-a-kind, interactive web site, published on YouTube. Innovative? Creative? Crazy? Yes. Yes. Yes. Though the layout/content of the web site video is minimalistic, it speaks volumes about the company. You don’t need to reach the “About us”  [...Continue Reading]
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