Volkswagen Utilizes Twitter in New Campaign

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Filed under: Social Media

Volkswagen Utilizes Twitter in New Campaign

I was intrigued by a new Volkswagen advertising campaign that features interactive banner ads. There have been interactive ads before, but what makes this stand out is that it connects to Twitter using their application programming interface (API) in an attempt to help viewers decide which Volkswagen is right for them.

Twitter VW

Christina and Collin drive a Passat, so I was interested in what the result would be if I typed Collin’s twitter name: collincanright. The ad said the Jetta was the way to go, so maybe there’s still a few kinks to get out of the system. Regardless, VW made an innovative ad that really caught my interest.

You can check out the ad at the CreativeZone.