Canright worked with BMA Chicago to develop a campaign describing the elements and process of the new integrated marketing for B2B marketers. The result is this infographic on the elements of the new integrated marketing, along with a comprehensive ebook.
As we wrote in the BMA Chicago’s email on the campaign:
Marketing today requires a 360 degree view, with a complete holistic approach to communications. In addition to the thinking of a marketer, B2B marketing now requires the pizzazz of a media publisher, the analysis of a data scientist, and the creativity of a copywriter and designer. All combined with intuition and response of the exquisite conversationalist.