Canright Communications believes that purpose and vision should drive any sales and marketing plan and project. During the Discover phase of our Canright Project Methodology, we make sure that we understand a company’s purpose, vision, and goals and how a marketing project will support them.
The primary tool at use at this initial state is the Ideal State Action Planning (ISAP) process. The ISAP [...Continue Reading]
I keep a cartoon from The New Yorker near my desk, which seems to sum up this past year and perhaps the year to come. In the cartoon, Charles Dickens is sitting with his editor, and the editor asks: “I wish you would make up your mind, Mr. Dickens. Was it the best of times or was it the worst of times? It could [...Continue Reading]