Tag: Social Media

Noteworthy Links for 09-07-2010

Over-the-top success of Groupon signals new Chicago tech formation “Our investment has created a home for thousands of new jobs and has helped shine a national spotlight on Chicago as a technology leader,” [Chicago Mayor Richard M.] Daley said. “The fast-growing technology field is an essential part of our plan to make Chicago the most competitive destination in the world for new businesses and  [...Continue Reading]
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Noteworthy Links 03-09-10

Research and articles that have caught my attention this past week. SMB Marketers Segment Emails by Preference, Behavior Email marketing research on trends for small and medium businesses. Does social media generate leads? Reasonable and realistic assessments of Twitter, LinkedIn, and Facebook for business lead generation. Differentiating Your Company’s IT Services Menu Thoughtful discussion of  “trusted relationships” as the differentiating factor in IT services  [...Continue Reading]
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Noteworthy Links: Social Media 02-11-10

The future of media and marketing continues to unfold this week in social ideas and products. 3 Ways Google Buzz Could Affect Your Brand Much buzz this week about Google Buzz and its direct competition to social networks (Facebook) and microblogging services (Twitter). Daniel B. Honigman of Weber Shandwick gives you three reasons why you should care. The top 5 reasons brands fear social  [...Continue Reading]
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Pondering Social Marketing Purpose

I am trying to figure out where most business-to-business companies land in the social media market, after a conversation with a colleague yesterday. I was thinking of a Brian Solis article I read about a month ago, “10 Stages of Social Media Business Integration.” Solis lays out a continuum from observing, getting a social presence, responding by reacting, and researching to provide relevance and  [...Continue Reading]
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Social Media Moves in 2010

Social media marketing takes the next step in 2010, from the next new thing to a powertool in the integrated marketer’s toolbox, for both business-to-business and consumer marketing, as reported last week in major marketing and technology media articles and blog posts. Optimism, accountability, social media top trendsBtoB Magazine reports “cautious optimism,” especially over ad budget increases, and the “integration of social media as  [...Continue Reading]
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Email Wires Social Media

Social media is all the rage and will cement its place in the marketing mix in 2010 as companies realize that people are interested in the “communication” portion of “marketing communications,” whether they are consumers or business buyers. What about good “old-fashioned email,” as I called it in the “Content Marketing Strategy, White Paper Tactics”? Each member of the social media trinity—Facebook, LinkedIn, Twitter—can  [...Continue Reading]
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