Marketers and corporations are accused of degenerating American culture and public space into a manipulative morass of corporate messages. Luckily, it doesn't have to be that way. Marketers can still reach an audience of potential customers without disrespecting them.
Although I didn’t realize it at the time I wrote it, my take on today’s employment reports, which showed both a decrease in the unemployment rate and a loss of jobs, may be among the most pessimistic. When our Canright Calendar email comes out on Monday, today’s report will be referred to as a “job-loss report,” in contrast to most-often used tag of “jobless [...Continue Reading]