Bank’s online marketing is a waste of time
Why do you suppose? A report on a Financial Brand survey in The Financial Services Club’s blog. [...Continue Reading]
Acquire, convert, retain. All of the activities of online marketing take place within these three basic phases, as Tim Ash explains in his book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.
1. Acquisition. Getting people to your website or landing page. This is also called traffic generation, and from a content marketing perspective, it involves publishing ebooks or white [...Continue Reading]