After re-watching Field of Dreams, we couldn’t help but see Ray as a business owner, and his baseball field as a blog. When observed from that perspective, the skyward voice that communicates with Ray seems to offer some terrific advice for not only building, but also nurturing a blog and growing its audience.
Marketers and corporations are accused of degenerating American culture and public space into a manipulative morass of corporate messages. Luckily, it doesn't have to be that way. Marketers can still reach an audience of potential customers without disrespecting them.