Tag: content marketing

What buyers want to know and how to tell them

Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own. It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and innovative insights may get a buyer’s first contact. Marketing  [...Continue Reading]
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Think Before You Shout: The Importance of Content Strategy for Banks

  I came across Ron Shevlin’s post on the trouble with content marketing for banks, and think he makes some excellent points. While his advice should really be considered for all kinds of content marketing, it applies particularly to banks because of their fairly unique position providing the types of content their varying audiences might want from them (not lifestyle and health, we suspect).  [...Continue Reading]
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The State of Enterprise Content Marketing: Fast-Paced Change Raises Big Questions

CMI recently released its study on Enterprise Content Marketing , and we find it insightful and useful. The fact that content marketing is here to stay is not news in particular to anyone. With enterprise content growing at an amazing 200% annually (p. 4), it is more important than ever to stop and evaluate how effective content marketing is, why we are doing it,  [...Continue Reading]
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Why We Blog, and How to Do it Effectively

One surefire way to improve your website’s search engine optimization (SEO) is to consistently blog. However, blogging for the sole purpose of SEO is a bit like starting a band just to get rich and famous. The motivation will be too shallow to power you through the early stages of consistent work, microscopic progress, and a lack of recognition. There must be some passion, and you should be having fun. Otherwise, you’ll quit.
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