Tag: Canright Project Methodology

Discovering Your Ideal through the ISAP Method

Canright Communications believes that purpose and vision should drive any sales and marketing plan and project. During the Discover phase  of our Canright Project Methodology, we make sure that we understand a company’s purpose, vision, and goals and how a marketing project will support them. The primary tool at use at this initial state is the Ideal State Action Planning (ISAP) process. The ISAP  [...Continue Reading]
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