Tag: advertising campaigns

Strategic Moves and Competitive Reactions in B2B Marketing Campaigns

This past month has seen a good number of events focused on innovation, generally based on the premise that it will take innovation to rebuild employment and, as a result, the economy as a whole. This week is also Global Entrepreneurship week, built roughly around the same idea. I believe that companies with vision can create a positive future in a challenging economy—a perspective  [...Continue Reading]
Read More

Face-to-Face is the Original Social Media

In a year of recession that has seen the rise of social media as an effective way to build and maintain networks, the hospitality industry keeps fighting back. In my post, “Staying Connected: The Art and Science of Maintaining Networks,” I mentioned the Hyatt Hotels campaign, “Great Happens When People Get Together.” In the last few weeks, two airlines have run similar campaigns promoting  [...Continue Reading]
Read More