Stock Photo Marketing Emails

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Stock Photo Marketing Emails

Every week, iStockphoto and GettyImages send their users “Hot Shots”—a quick overview of the top eight most downloaded images from both of their sites.

The copy is very minimal but always clever. “Short and sweet” is their method.

The best part for me, the visually orientated designer, is that the email is really just a collection of images I can quickly look at. I generally don’t want to spend a lot of time reading through a long-winded email. iStock is effective in this way, directly providing for the needs of its busy clients.

The information conveyed is also useful, to see what other designers are using in their work. You can observe visual trends if you have the discipline to look at these images week by week.

Separately, GettyImages has also provided a beautiful white paper about current visual trends.