Social media marketing takes the next step in 2010, from the next new thing to a powertool in the integrated marketer’s toolbox, for both business-to-business and consumer marketing, as reported last week in major marketing and technology media articles and blog posts.
Study Finds Marketers Embracing Social Media Marketing In A Big WayTechCrunch reports on an Alterian study showing that “66 percent of respondents will be investing in social media marketing (SMM) in 2010.”
Forbes columnist Jeremiah Owyang opines that “senior marketers must have a plan for social marketing” as consumer adoption grows and CMOs get organized around social media–“get over the cool factor” and relate to customers.
The New Social GurusAdweek reports that “big brands are on the hunt for help in figuring out their approaches to connecting with consumers on Facebook, providing service on Twitter and instituting internal social media guidelines.” Are the new experts up to the task?
Spending on custom content expected to increase this yearBtoB Magazine reports on an Junta42 study showing that spending on “custom content,” the lifeblood of social media marketing, is set to increase in 2010, with marketers surveyed planning to allocate some 33% of their overall budget to custom content.