Purpose, Mission, and Values
We believe that organizations are inspired and guided by purpose, mission, and vision. And we believe that they express their values and standards in everything they do. Ours are below, and we are committed to operating in increasing alignment with them.
Canright Communications Company builds connections. We seek to understand, appreciate, and articulate the unique qualities of our clients and the value they provide to clients, prospects, employees, vendors, and the community. Communities and businesses work better and for more people when they know how things work. We use the tools and techniques of communication to make that happen.
We lead clients toward the ideal state of their organization. We learn what inspires an organization and the people they serve. We are valued for our ability to learn, understand, and build rapport.
Many of our clients work with the technologies that are determining the shape of business, commerce, and finance. Others make the world a better and more beautiful place. We help them all express, market, and sell their ideas, innovations, products, and solutions through clear communications.
Expression. Expression is the essence of communication. We tell the truth to our highest vision. We strive to build trust through the way we express ourselves and in the communications we create for clients.
Responsibility. We communicate responsibly and are accountable for our actions. When we make a mistake, we make it right. We keep our word. We treat others in the way we want to be treated.
Commitment. We are working for the long-term good of everyone we serve. We use our skills and talents to the best or our ability to create as much value as we can.
Service. We care about the success of our clients and do whatever we can to support them toward that end. We work in close partnership in order to provide outstanding service.
Relationship. We build our business on mutual relationships with our clients, vendors, and employees. We work to be trusted partners.
Learning. We are always learning; it’s one of the true joys of our lives and business. Through learning comes understanding and, at best, appreciation.
Mutuality. We’re all in this together, and as we help clients learn and grow their business and teams, we learn and grow ours.
Pragmatism. We hew toward realistic viewpoints and solutions. We value what works now with an eye toward what will make things work better in the future.
Clarity is the hallmark of our communications both written and visual.
Accuracy forms the basis of our work, especially technical documentation.
Collaboration is the working style that produces the best results over the long term.
Alignment within and between teams yields outcomes that, through give and take, optimize talent and results.
Responsiveness keeps projects moving and keeps the focus on what’s most important.
Respect keeps relationships between people on track and reminds us of traditions and histories worth building on.
Workability brings a flexibility to solutions that can make the difference between a dream that becomes realized and an idea that stays on the shelf.