How Could You Not Read This Article (03-29-10)?

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Filed under: Writing

How Could You Not Read This Article (03-29-10)?

Nothing—I mean nothing—beats a good headline to ensure an article or blog post gets read. A case in point:

“Sumo wrestling bank robbers … and Tesco”

A good description helps, too:

“I guess these desperate times cause desperate actions, as the last few weeks must have created the funniest spate of bank robberies ever seen. First, there was the Russian Sumo wrestler who wrestled an ATM out of the wall. . . “

Needless to say, I clicked immediately on the link to see Chris Skinner’s whole story, “Credit crunch bank robberies.”