The transformation of financial services is underway. A universe of banking, capital, payments, and investments is colliding with a universe of big data, machine learning, and cryptofinance—internetworked, mobile, and intelligent.
Let us help you profit from this changing industry order. Canright Communications has decades of experience serving the financial sector, from traditional banking giants to technology upstarts. FinTech is where some of the most important changes in financial services are taking place—and some of the most arcane.
We can help you tell your audiences what’s happening—where the pitfalls and potential lie—across many media platforms, clearly and compellingly. Most importantly, we can tell them what they want to know most.
And it isn’t about the technology.
What executives want to know is how technology can help them:
- Expand business market share.
- Enhance service to existing customers.
- Make operations more efficient.
Our content helps you communicate the business value of your solutions.
We can craft white papers, bylined articles, web pages, brochures, trade show presentations, and more that tell the story. Three of our banking and finance white papers and articles may give you some ideas:
Let Canright connect the dots…
Stories of change in a complex industry take skill to tell. You need someone who understands the financial services industry and technology and content marketing. Otherwise, you hear what some of our clients tell us after hiring a business writer: “It took so long to explain what was happening, it would have been easier to write it myself.”
We’ve been writing about financial services and financial technology since the 1980s, when electronic payments in banking debuted. We covered the rise of internet banking and ecommerce. Principal Collin Canright is a former editor of Cashflow magazine as well as a contributing writer to American Banker‘s PayThink column and Independent Banker magazine and tech-writing team lead for software developers and trading firms.
We know how to blend insider knowledge of the financial services industry with a journalist’s attention to detail and accuracy—and keep it so clear any executive will understand.
FinTech news and trends posts that connect
Canright writes and publishes the respected financial technology blog FinTech Rising. With a focus on baning and the emerging digital asset economy, FTR is delivered as a weekly email. We aim to provide a pragmatic viewpoint that helps financial professionals make the digital transformation of financial services work for them. Subscribe at www.fintechrising.co.
Financial marketing content that connects
Canright specializes in communicating complex financial technology strategies and solutions to executive and technical decision makers. Our FinTech and payments content and strategy experience spans marketing communications, software development, knowledge management, and training.
Canright has completed content projects with global financial institutions, community banks, hedge funds, FinTech startups, international IT firms, consulting firms, associations, and publishers inculding:
Global Hedge Fund
Directed content strategy and development of the technical communications team. The team of four consultants developed and documented business and technical specifications, created user and server manuals, produced database documentation, and wrote release notes.
IT Consulting Firm
Wrote content for one of the first major blockchain-technology marketing campaigns. Canright also produced product marketing materials for the technology firm’s European regulatory compliance practice, as well as its banking and insurance practices.
Major Regional Bank
Created marketing content for treasury management and corporate banking sales teams. Earlier, Canright directed a team of technical writers to produce materials for the bank’s first internet-based treasury management system, including specifications for cash management products.
Research and wrote position papers and thought leadership for the data-aggregation provider. Topics include open banking, asset verification, chatbots, data intelligence, and FinTech collaboration between banks and software developers.