Millholland Conrad, Inc. has been supplying plastics and rubber manufacturers with engineering solutions for more than 55 years. The company has a wealth of experience and knowledge, and a nuanced understanding of the industry that allows it to offer uniquely tailored solutions. Mark Padgett, President of Millholland Conrad, came to Canright wanting a rebranding that would more accurately reflect the passion, experience, and leadership of his company. In Mark’s words: “I want customers to view us as a sales agency which is going to exceed their expectations on every project.”
We worked closely with Mark, to update the company image to deliver a brand that is current, relevant, and confident. Our recommendations were as follows:
- Marketing reposition and new logo
- Website expansion and redesign
- Business cards
- Digital and print brochures
- Email campaign/blog
The new website has an architecture that is easy for users to navigate, and will be easy for Google to index. It also features a responsive design that translates to all screen sizes (desktop, tablet, and mobile).
Canright created a website that would quickly show Millholland’s extensive selection and capabilities, and be easy to use. A study of various buyer pathways (by brand or by application) created a clean line of decisions to get a user to the product they need quickly and efficiently.
My experience in working with Canright Communications has been excellent and very professional. In particular, I was impressed with their initial meetings which solely focused on the background of our company and my desired goals for their scope of work…The staff at Canright Communications is very creative and knowledgeable regarding all facets of business-to-business marketing. The end products which they created for my company are exceptional and much stronger than I ever anticipated. I have the highest regard for their work and our ongoing business relationship.
– Mark Padgett, president, Millholland Conrad