Audience in Uncertain Times
The best way to influence an audience is about more than gimmicks: they demand thoughtful content, information to educate and help them fulfill their needs.
Canright can help you create and manage your content through its entire lifecycle, from conception to distribution.
The Canright Content Method
Ideal State Action Plan (ISAP)
- Uncover purpose, vision, and strategy.
- Document present and ideal states.
- Generate action pathways.
Business and Marketing Strategy
- Determine marketing, engagement, and sales goals.
- Target audiences.
- Identify key selling points and competitive differentiation.
Content and Distribution Tactics
- Determine distribution channels.
- Review content needs for each channel.
- Write creative and project briefs.
- Review and assess existing content, design, and branding.
- List subject matter experts and thought leaders.
- Generate topic ideas.
- Interview and research topics.
- Write outlines and drafts.
- Review and revise.
- Produce and distribute final pieces.