Research and articles that have caught my attention this past week.
SMB Marketers Segment Emails by Preference, Behavior
Email marketing research on trends for small and medium businesses.
Does social media generate leads?
Reasonable and realistic assessments of Twitter, LinkedIn, and Facebook for business lead generation.
Differentiating Your Company’s IT Services Menu
Thoughtful discussion of “trusted relationships” as the differentiating factor in IT services [...Continue Reading]
In writing copy for a client’s website today, and in working with our own website, I am facing a navigation problem: what one of Canright’s designers refers to as “floating pages.” These are pages that do not appear in the site’s main navigation but are important content pages.
One example on our site is the “Treasury Management Communication” page. It’s a special industry page, [...Continue Reading]
Sitting in a coffee shop today in a college bookstore, I realized once again, as I eavesdropped on a couple of conversations, how life is marketing and sales. Marketing in how things are positioned. Sales in making the presentation and reaching an agreement to move forward with a business proposition.
Two doctoral students were discussing papers they were writing for some kind of study [...Continue Reading]
As you may know from the email newsletters and bulletins you receive from us, we’ve been working on creative ways to keep in touch with our network of customers, prospects, and suppliers through email newsletters and email marketing.
It’s the best way we know to keep a name in front of people, so they remember you when they need your services, know the full [...Continue Reading]
Content sharing and the way a network can multiply influence is one of the least glamorous and likely one of the least discussed effects of social media. A lot of online activity, social media as well as email, is the result of one person sharing something they find interesting or noteworthy and passing it on to others.
I am interested of late in how [...Continue Reading]
Like a white paper, a pertinent and relevant ebook is a powerful lead-generating tool. Now we are not discussing ebooks as in Amazon Kindle ebooks—and there is some confusion because these days “ebook” means books read on electronic devices.
Instead, we are referring to electronic books, generally published in Adobe Acrobat format, that are used to show thought leadership, explain a subject, or take [...Continue Reading]
Email newsletters remain highly relevant even in the social media age, according to a survey conducted by BredinBusiness Information. Some 79% of survey respondents reported that email newsletters were still relevant while 97% rated email newsletters as an important or very important source of business management advice.
In terms of content, the survey shows that email newsletter readers prefer industry news and “how-to” articles. [...Continue Reading]
I am not used to being the person who looks at the new and suggests that the old school has a lot of value left in it—that businesses shouldn’t abandon the old for the new. I may have been cutting edge when I bought my first PC over a car or worked for an electronic news service that turned out to be a precursor [...Continue Reading]
I had a call on our social media strategy and tactics today with Dean DeLisle, CEO of social media and sales consultancy Forward Progress. We were talking about LinkedIn and using it to help generate the holy grail of sales: inbound leads. Good solid inbound leads.
The problem we have—and he put it a bit delicately—is that our profiles (mine and that of firm [...Continue Reading]
It all starts with the list. Traffic to the website or the blog is nice and essential. Followers and friends on social media are terrific. But a high-quality email is gold. List management is one of the most critical and under-appreciated skills in social media and email marketing.
I read and write a lot about social media and email marketing and how they help [...Continue Reading]