Category: Onlines

Noteworthy Links 03-09-10

Research and articles that have caught my attention this past week. SMB Marketers Segment Emails by Preference, Behavior Email marketing research on trends for small and medium businesses. Does social media generate leads? Reasonable and realistic assessments of Twitter, LinkedIn, and Facebook for business lead generation. Differentiating Your Company’s IT Services Menu Thoughtful discussion of  “trusted relationships” as the differentiating factor in IT services  [...Continue Reading]
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Web Navigation Problem?

In writing copy for a client’s website today, and in working with our own website, I am facing a navigation problem: what one of Canright’s designers refers to as “floating pages.” These are pages that do not appear in the site’s main navigation but are important content pages. One example on our site is the “Treasury Management Communication” page. It’s a special industry page,  [...Continue Reading]
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It All Starts with Marketing and Sales

Sitting in a coffee shop today in a college bookstore, I realized once again, as I eavesdropped on a couple of conversations, how life is marketing and sales. Marketing in how things are positioned. Sales in making the presentation and reaching an agreement to move forward with a business proposition. Two doctoral students were discussing papers they were writing for some kind of study  [...Continue Reading]
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The Ebook: White Paper Alternative or Replacement?

Like a white paper, a pertinent and relevant ebook is a powerful lead-generating tool. Now we are not discussing ebooks as in Amazon Kindle ebooks—and there is some confusion because these days “ebook” means books read on electronic devices. Instead, we are referring to electronic books, generally published in Adobe Acrobat format, that are used to show thought leadership, explain a subject, or take  [...Continue Reading]
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Enewsletter Best Practices

Email newsletters remain highly relevant even in the social media age, according to a survey conducted by BredinBusiness Information. Some 79% of survey respondents reported that email newsletters were still relevant while 97% rated email newsletters as an important or very important source of business management advice. In terms of content, the survey shows that email newsletter readers prefer industry news and “how-to” articles.  [...Continue Reading]
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List Building

It all starts with the list. Traffic to the website or the blog is nice and essential. Followers and friends on social media are terrific. But a high-quality email is gold. List management is one of the most critical and under-appreciated skills in social media and email marketing. I read and write a lot about social media and email marketing and how they help  [...Continue Reading]
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