Canright Communications

Content that connects

Networking

Canright Calendar

Navy Pier Fireworks
Collin Canright

The Canright Calendar is a weekly email of networking events in Chicago. View all of our events here. Sign up for the list here. If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

WEEK OF 07-23-2025

Explore opportunities to engage with leaders shaping policy, economic development, and the nonprofit sector. From a candid conversation with Congressman Raja Krishnamoorthi to a timely dialogue on energizing growth in the Midwest, these events offer valuable insight and meaningful connections. Don’t miss your chance to build relationships and learn from changemakers across industries.

Congressman Raja Krishnamoorthi, Illinois’ 8th District, in Conversation with City Club CEO Dan Gibbons
City Club of Chicago
Aug. 5, 2025
Maggiano’s Banquets
111 W. Grand Avenue, Chicago, IL
Congressman Raja Krishnamoorthi was elected to Congress in 2016 and is now in his fifth term representing Illinois’ 8th District, which includes Chicago’s west and northwest suburbs as well as the 41st ward of the city. He serves as Ranking Member of the Select Committee on the Strategic Competition Between the United States and the Chinese Communist Party, making him the first South Asian American in history to lead a Congressional Committee. He also serves on the House Permanent Select Committee on Intelligence and the Committee on Oversight and Government Reform as Ranking Member of the Subcommittee on Health Care and Financial Services. The Congressman is a Vice-Chair of the Equality Caucus and Co-Chair of the Congressional Asian Pacific American Caucus (CAPAC) Immigration Task Force. In addition, he is the founder and Chairman of the bipartisan Congressional Caucus to End Youth Vaping and the bipartisan Solar Caucus.
Register

Fueling the Future: Energizing Economic Growth
Executive Club of Chicago
Aug. 6, 2025
Ivy Room, 12 E Ohio St # 100, Chicago, IL
As energy systems evolve, AI advances, and manufacturing surges back into focus, the new energy economy is igniting opportunity, innovation, and investment.
This timely conversation brings together leaders working at the crossroads of infrastructure, climate, and economic development. Together, they’ll unpack what it takes to fuel sustainable, inclusive growth across the Midwest and beyond — from grid modernization and clean tech to equitable workforce development and capital flows.

Whether you’re focused on policy, strategy, business growth, or civic impact, this program shines a light on the real work behind powering progress.
Register

Non-Profit Networking
Chicagoland Chamber of Commerce
Aug. 20, 2025
Chuhak & Tecson
120 S. Riverside Plaza, Suite 1700, Chicago, IL
Join us for an evening of networking exclusively tailored for non-profit organizations and those looking to engage with them, sponsored by Chuhak & Tecson, P.C., a Chicago-based law firm that serves businesses and nonprofits on day-to-day and strategic matters, as well as private clients on wealth preservation for today and future generations.

This event offers open floor networking with light appetizers and beverages, providing the perfect opportunity to connect and collaborate in a relaxed atmosphere.
Register

Disability Pride Month
Disability Pride Month, observed every July, is a powerful celebration of the culture, contributions, and rights of people with disabilities. More than just a time for awareness, it is a call to action—promoting visibility, inclusion, accessibility, and equality while challenging outdated stereotypes and systemic barriers.

With over 1 billion people globally living with disabilities, the month serves as a vital platform to uplift disabled voices and reframe disability as an identity worthy of pride and respect. It also inspires positive change across sectors—from education and employment to media representation and policy.

The movement traces its roots to the first official Disability Pride Day in Boston in 1990, the same year the Americans with Disabilities Act (ADA) was signed into law. Since then, it has expanded into a month-long celebration in cities like New York, San Francisco, and Chicago, with growing international recognition. July now stands as a global reminder of the ongoing work toward a more inclusive and equitable world.

Arts Corner
Canright account manager Alexandra Sulack is an opera singer and voice teacher. She curates arts recommendations for you.

PARADE
Aug. 5 – 17, 2025 
CIBC Theatre
Winner of the 2023 Tony Award® for Best Revival of a Musical, PARADE has been proclaimed as “a work of art! As commanding as any musical revival to hit Broadway in years” (Deadline).

Based on a true story, Leo and Lucille Frank are a newlywed Jewish couple struggling to make a life in the old red hills of Georgia. When Leo is accused of an unspeakable crime, it propels them into an unimaginable test of faith, humanity, justice, and devotion. Riveting and gloriously hopeful, PARADE reminds us that to love, we must truly see one another.

PARADE has received overwhelming acclaim since its debut. The New York Times said, “this revival, filled with deft flourishes by director Michael Arden, recalls an era of big casts, big stories, and big talent – a time when musicals actually felt like events.” Entertainment Weekly called PARADE “the most gorgeous production on Broadway.” Time Out New York stated that “PARADE will echo for a long time to come. See it before the parade passes by.”

PARADE is directed by Tony Award® winner Michael Arden, with book by two-time Tony Award® winner, Pulitzer Prize winner, and Academy Award® winner Alfred Uhry, music and lyrics by three-time Tony Award® winner Jason Robert Brown, and co-conceived by 21-time Tony Award®-winning legend Harold Prince.

Tickets & More Info

If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

Toward Connected Finance

This post grew out of watching demos at Finovate Fall 2023, in New York. Given that 2023 is the year of AI, it was no surprise that AI played some role in most of the demos and many of the panels. 

The main essence I noticed in the demos was their focus on applications that connect to banks to supplement their clients’ financial needs. Many of the FinTech firms seek to provide their systems on a white-label or affiliate means to gain access to bank customers. 

My initial assumption is that I was seeing embedded finance, and some of the firms characterized themselves as such. Embedded finance is generally defined as the integration of financial services into systems from nonfinancial businesses. 

One of the best examples is the insurance offers that pop up after booking a flight. I first came across the term some years ago in relation to payments, where the payment itself is not really noticeable to the consumer. Uber became the embodiment of that idea, where the payment is part and parcel of the app that booked a ride.

The demos as a whole seemed to be much more than that to me. And anyway, a long-time Finovate attendee told me that while this year’s theme was clearly AI, last year it was embedded finance, preceded by crypto, and by buy now pay later (BNPL) before that.

So what to call this? My staff and I put a lot of emphasis on finding the right term to convey the purpose, uses, and benefits of technology. Labels may be restrictive but they also help people build a mental framework to provide context and meaning that leads to easier-to-understand utility and ultimately better marketing and sales.

I settled on Connected Banking. “Connected” is more understandable and useful than “embedded.” FinTech applications are connected to banking and other platforms and organizations through APIs to provide broader service offerings to customers that would be difficult or impossible for banks to build themselves. 

Read more…

To learn more about how Canright can help you maximize your CRM systems to improve your marketing and communications strategy, contact us at collin@canrightcommunications.com
www.canrightcommunications.com

Tools of the Trade: Technical Writing Systems

Technical communication has evolved over the years, and today, several systems cater to diverse needs in this domain.

Professional Technical Communications

First up, we have tools that are the darlings of the technical communication world. Adobe and MadCap are at the forefront with offerings like FrameMaker and RoboHelp. While they’re known for their depth and precision, they do require a bit of elbow grease to master.

Next in line is Help+Manual. It’s versatile, handling both manuals and online guides. However, its interface feels like a throwback, which some might find nostalgic, while others might think of it as simply old-fashioned. Still, many businesses have it as their mainstay.

Software Development Documentation

For those deep in the world of code, documenting APIs, and processes, there are tools tailored just for you.

Confluence, part of the Atlassian suite, is a common pick among developers. It integrates seamlessly with other Atlassian tools, but it could use some sprucing up when showcasing documentation to external audiences.

Then there are platforms like Docusaurus and Hugo. They’re dynamic and customizable, but be ready to roll up your sleeves – they demand a fair bit of technical know-how for setup and tweaking.

And for API Documentation? Redoc stands out. It lays out API specs in a neat, organized manner, simplifying the entire documentation chore.

SaaS Tech Comms Platforms

The SaaS scene also has some contenders. Paligo, though a newer kid on the block, packs a punch by blending the best of tools like FrameMaker with software development documentation systems. It’s feature-rich, but brace yourself for some setup time and a learning curve.

On the other hand, GatherContent is all about structure and scalability. It keeps content neatly organized in shared projects, offering a centralized hub for all your documentation.

WordPress as a Documentation Tool

WordPress isn’t just for bloggers. With the right plugins, it morphs into a robust documentation platform. It’s intuitive for users, but if you’re aiming for a unique look, you’ll need a decent grasp of design and HTML.

Things to Keep in Mind

When you’re on the hunt for a documentation system, there are some important pointers to keep in mind:

  • Ease of Writing and Maintenance: Aim for something that various team members can use, not just the tech-savvy ones.
  • Secure Access: Layered security is a must to keep your content safe.
  • Brand Alignment: Your content should feel like an extension of your brand.
  • Smooth Content Distribution: Your audience should have a hassle-free experience accessing your content.
  • Organized File Management: Keeping content versions and updates streamlined is key.

Knowing the strengths and quirks of each system will steer you toward the right choice for your technical communication journey.

To learn more about our services, contact us at collin@canrightcommunications.com.

Enhancing Our Marketing and Communications Strategy: How Canright Harnesses Salesforce CRM

At Canright Communications, we’ve recognized the power of integrating technology into our marketing and communication strategies, and CRM tools like Salesforce are essential to our approach. In this week’s newsletter, we’ll take you through how we use Salesforce to streamline our communications and marketing efforts, including maintaining multiple lists and integrating with Mailchimp for effective segmentation.

Embracing Salesforce CRM

As a technical communications agency, we understand the significance of staying connected with our clients, prospects, and partners. Our journey with Salesforce began with the realization that manual processes were hindering our ability to provide personalized and timely communication. Salesforce offered us a solution to manage our relationships and data in a way that aligned perfectly with our goals.

Centralizing Data

One of the most significant advantages of Salesforce for us has been the ability to centralize our sales and marketing data. We maintain detailed profiles of our contacts, clients, and leads, allowing us to understand their preferences, interactions, and engagement history, as well as our sales-oriented contacts and pipeline.

Maintaining Multiple Lists

Segmentation is key to delivering targeted messages that resonate with our audience. Within Salesforce, we’ve set up multiple lists that categorize our contacts based on their industry, geography, engagement level, and more. This segmentation allows us to tailor our communications and marketing efforts, such as newsletters and email campaigns, more effectively.

Integration with Mailchimp

To take our segmentation strategy to the next level, we’ve integrated Salesforce with Mailchimp. This integration enables us to sync our segmented lists seamlessly. When someone subscribes to our newsletter or interacts with our content, Salesforce can sync their information with the appropriate list in Mailchimp. This ensures that our subscribers receive content that aligns with their interests.

Marketing Analytics and Insights

The powerful reporting and analytics tools within Salesforce and Mailchimp allow us to measure the success of our campaigns. We can track open rates, click-through rates, and conversion rates for each segment, enabling us to fine-tune our strategies for maximum impact.

At Canright Communications, Salesforce CRM has become an invaluable tool in our communications and marketing arsenal. By centralizing our data, maintaining multiple lists, and integrating with Mailchimp, we’ve transformed our approach to communication.

The ability to deliver personalized and timely messages to our clients, prospects, and partners has not only improved engagement but has also strengthened our relationships. As technology continues to evolve, we’re excited to continue leveraging the power of Salesforce to stay at the forefront of effective marketing and communications strategies. 

To learn more about how Canright can help you maximize your CRM systems to improve your marketing and communications strategy, contact us at collin@canrightcommunications.com
www.canrightcommunications.com

Thought Leadership in the Digital Age: Leveraging Online Platforms to Make an Impact

Online platforms provide an accessible and scalable way to disseminate ideas, build communities, and engage in meaningful conversations. Through various channels such as blogs, podcasts, videos, and social media, thought leaders can connect with audiences across geographical boundaries, cultural differences, and time zones.

What is Thought Leadership?

Thought leadership is the art of influencing and inspiring others through innovative ideas, valuable insights, and unique perspectives. It goes beyond traditional expertise by offering forward-thinking solutions and pushing boundaries in a given field. Thought leaders are individuals who possess deep knowledge, experience, and credibility within their industry, and they actively contribute to shaping the future by sharing their expertise.

Building an Authentic Online Presence

To establish thought leadership in the digital age, it is crucial to cultivate an authentic online presence. This begins by clearly defining your niche and the unique value you bring to the table. By identifying your area of expertise and focusing your efforts, you can position yourself as an authority in that particular field. Consistency is key in maintaining an authentic presence. Regularly sharing high-quality content that reflects your insights, experiences, and vision will help you gain credibility and build a loyal following.

Engaging with Your Audience

One of the fundamental aspects of thought leadership is engaging with your audience. Online platforms offer a range of tools and features that facilitate interaction and dialogue. Responding to comments, answering questions, and participating in discussions demonstrate your willingness to connect with your audience and add value to their lives. Actively listening to feedback and incorporating it into your work further enhances your credibility and fosters a sense of community.

Collaboration and Partnerships

In the digital age, thought leadership is not confined to individual efforts. Collaborating with other thought leaders and organizations can amplify your impact and create a stronger collective voice. Online platforms provide opportunities for partnerships, joint ventures, and co-creation of content. By working together, thought leaders can tackle complex issues, leverage each other’s networks, and foster a more comprehensive understanding of the topics at hand.

Staying Agile and Adaptable

The digital landscape is ever-changing, and to remain at the forefront of thought leadership, it is essential to stay agile and adaptable. Embrace emerging technologies, experiment with new formats, and constantly evaluate the effectiveness of your online presence. Pay attention to trends, evolving audience preferences, and the overall digital ecosystem. By adapting to the evolving digital landscape, you can continue to innovate and maintain your relevance as a thought leader.

To learn more about our services, contact us at collin@canrightcommunications.com.