Canright Communications

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Canright Calendar

First Flowers of Spring 2025
Rosemary’s Garden, Chesterton, Ind.
Collin Canright

The Canright Calendar is a weekly email of networking events in Chicago. View all of our events here. Sign up for the list here. If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

WEEK OF 03-17-2025

Explore leadership, innovation, and global impact at these upcoming Chicago events. City Clerk Anna Valencia will discuss her efforts to make government more accessible, while the Niimbus Influencer Innovation Summit will tackle the evolving challenges of influencer marketing. Gain key economic insights at the Global Economic Outlook 2025 event, and hear from Kenneth Roth as he shares his decades-long fight for human rights and justice worldwide.

City Clerk of Chicago, Anna M. Valencia
City Club of Chicago
March 25, 2025
Maggiano’s Banquets
111 W. Grand Avenue, Chicago, IL
Join us for a discussion with City of Chicago Clerk Anna M. Valencia, who has led one of the city’s largest offices since 2017, serving over 1.2 million residents and generating $130 million annually. Valencia has focused on making government more accessible through innovative initiatives like the $3.5 million City Council Modernization effort and the CityKey program, which has provided IDs to over 80,000 residents.

With a track record of spearheading major reforms in government and public policy, including police accountability and the creation of Chicago’s first legal protection fund, Valencia will share her vision for an inclusive, transparent, and responsive city.
Register

Niimbus Influencer Innovation Two-Day Summit
Catalyst Ranch
March 31 to Tuesday, April 1
656 W Randolph St, 60661
Exclusively for decision-makers in the influencer marketing industry. Spend two days whiteboarding, brainstorming, troubleshooting, and validating what’s working, what’s not, and what’s next in the influencer industry. 
Collaborate with your peers to solve critical issues like scaling influencer outreach, standardizing compensation rates, filling tech stack gaps, and leveraging talent management.
Register

Global Economic Outlook 2025: Insights and Implications for the Midwest
Chicago Chamber of Commerce
April 1, 2025
CIBC
120 S. LaSalle St, Chicago, IL
Join the Chicagoland Chamber of Commerce and CIBC USA for an engaging discussion on the global economic trends that will shape 2025 and their impact on businesses in the Midwest. This dynamic event will explore the global policies and market forces expected to influence key sectors such as manufacturing, technology, and finance, while addressing how supply chains and labor markets in the Midwest could be affected.Gain insights into fiscal and monetary policies, trade dynamics, and opportunities for Midwest businesses to navigate risks and seize growth potential in a rapidly evolving global economy. The discussion will feature actionable strategies for positioning your business to thrive amid uncertainty and change.
Register

Kenneth Roth: Righting Wrongs
Chicago Humanities
April 4, 2025
Francis W. Parker School
330 W Webster Ave, Chicago, IL 
Kenneth Roth led Human Rights Watch for over three decades. During his leadership, he conducted investigations in 100 countries to uncover abuses and pressured offending governments to stop them. Roth joins Chicago Humanities to share his ongoing fight to take on the biggest villains and toughest autocrats around the world and how he persuaded leaders from around the globe to stand up to their repressive counterparts. He has traveled the world to meet cruelty and injustice on its home turf: from the Rwandan Genocide and Saddam’s invasion of Kuwait to Israel’s mistreatment of Palestinians, the Chinese government’s persecution of Uyghur Muslims, Russian war crimes in Ukraine, and more. Grappling with the worst of humanity, Roth tells us the story of wins, losses, and ongoing battles in the fight against injustice.
Register

Women’s History Month
Women’s History Month is a time to honor the important contributions women have made throughout U.S. history, from trailblazers like Abigail Adams and Susan B. Anthony to civil rights icons like Sojourner Truth and Rosa Parks. What started as a local celebration in Sonoma, California, in 1978 grew into a national observance, first recognized as Women’s History Week by President Jimmy Carter in 1980. By 1987, Congress officially expanded the celebration to the entire month of March, providing a dedicated time to reflect on the vital role women have played in shaping our nation’s history, culture, and progress.

Arts Corner
Canright account manager Alexandra Sulack is an opera singer and voice teacher. She curates arts recommendations for you.

Circus Quixote
January 30 – March 30, 2025
Lookingglass Theater
Somewhere in La Mancha there lived a man who read so many books that his brains dried up…Saddle up with Lookingglass as we go tiltingly, acrobatically into the dreamy madness of Don Quixote and his impossible folly-filled quest to bring good-deed doing back into the world— whether the world wants it or not!
Best enjoyed by ages 8+. You know your family best, so if your child is younger and would still enjoy Circus Quixote, please join us. The show is 2hr15 minutes with one intermission. If you leave the theatre, you may need to wait in the lobby before returning to your seat. Contains amazing circus skills and theatrical battles featuring flashing lights, haze, and loud noises. Mild language and innuendo.

Tickets & More Info

If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

Toward Connected Finance

This post grew out of watching demos at Finovate Fall 2023, in New York. Given that 2023 is the year of AI, it was no surprise that AI played some role in most of the demos and many of the panels. 

The main essence I noticed in the demos was their focus on applications that connect to banks to supplement their clients’ financial needs. Many of the FinTech firms seek to provide their systems on a white-label or affiliate means to gain access to bank customers. 

My initial assumption is that I was seeing embedded finance, and some of the firms characterized themselves as such. Embedded finance is generally defined as the integration of financial services into systems from nonfinancial businesses. 

One of the best examples is the insurance offers that pop up after booking a flight. I first came across the term some years ago in relation to payments, where the payment itself is not really noticeable to the consumer. Uber became the embodiment of that idea, where the payment is part and parcel of the app that booked a ride.

The demos as a whole seemed to be much more than that to me. And anyway, a long-time Finovate attendee told me that while this year’s theme was clearly AI, last year it was embedded finance, preceded by crypto, and by buy now pay later (BNPL) before that.

So what to call this? My staff and I put a lot of emphasis on finding the right term to convey the purpose, uses, and benefits of technology. Labels may be restrictive but they also help people build a mental framework to provide context and meaning that leads to easier-to-understand utility and ultimately better marketing and sales.

I settled on Connected Banking. “Connected” is more understandable and useful than “embedded.” FinTech applications are connected to banking and other platforms and organizations through APIs to provide broader service offerings to customers that would be difficult or impossible for banks to build themselves. 

Read more…

To learn more about how Canright can help you maximize your CRM systems to improve your marketing and communications strategy, contact us at collin@canrightcommunications.com
www.canrightcommunications.com

Tools of the Trade: Technical Writing Systems

Technical communication has evolved over the years, and today, several systems cater to diverse needs in this domain.

Professional Technical Communications

First up, we have tools that are the darlings of the technical communication world. Adobe and MadCap are at the forefront with offerings like FrameMaker and RoboHelp. While they’re known for their depth and precision, they do require a bit of elbow grease to master.

Next in line is Help+Manual. It’s versatile, handling both manuals and online guides. However, its interface feels like a throwback, which some might find nostalgic, while others might think of it as simply old-fashioned. Still, many businesses have it as their mainstay.

Software Development Documentation

For those deep in the world of code, documenting APIs, and processes, there are tools tailored just for you.

Confluence, part of the Atlassian suite, is a common pick among developers. It integrates seamlessly with other Atlassian tools, but it could use some sprucing up when showcasing documentation to external audiences.

Then there are platforms like Docusaurus and Hugo. They’re dynamic and customizable, but be ready to roll up your sleeves – they demand a fair bit of technical know-how for setup and tweaking.

And for API Documentation? Redoc stands out. It lays out API specs in a neat, organized manner, simplifying the entire documentation chore.

SaaS Tech Comms Platforms

The SaaS scene also has some contenders. Paligo, though a newer kid on the block, packs a punch by blending the best of tools like FrameMaker with software development documentation systems. It’s feature-rich, but brace yourself for some setup time and a learning curve.

On the other hand, GatherContent is all about structure and scalability. It keeps content neatly organized in shared projects, offering a centralized hub for all your documentation.

WordPress as a Documentation Tool

WordPress isn’t just for bloggers. With the right plugins, it morphs into a robust documentation platform. It’s intuitive for users, but if you’re aiming for a unique look, you’ll need a decent grasp of design and HTML.

Things to Keep in Mind

When you’re on the hunt for a documentation system, there are some important pointers to keep in mind:

  • Ease of Writing and Maintenance: Aim for something that various team members can use, not just the tech-savvy ones.
  • Secure Access: Layered security is a must to keep your content safe.
  • Brand Alignment: Your content should feel like an extension of your brand.
  • Smooth Content Distribution: Your audience should have a hassle-free experience accessing your content.
  • Organized File Management: Keeping content versions and updates streamlined is key.

Knowing the strengths and quirks of each system will steer you toward the right choice for your technical communication journey.

To learn more about our services, contact us at collin@canrightcommunications.com.

Enhancing Our Marketing and Communications Strategy: How Canright Harnesses Salesforce CRM

At Canright Communications, we’ve recognized the power of integrating technology into our marketing and communication strategies, and CRM tools like Salesforce are essential to our approach. In this week’s newsletter, we’ll take you through how we use Salesforce to streamline our communications and marketing efforts, including maintaining multiple lists and integrating with Mailchimp for effective segmentation.

Embracing Salesforce CRM

As a technical communications agency, we understand the significance of staying connected with our clients, prospects, and partners. Our journey with Salesforce began with the realization that manual processes were hindering our ability to provide personalized and timely communication. Salesforce offered us a solution to manage our relationships and data in a way that aligned perfectly with our goals.

Centralizing Data

One of the most significant advantages of Salesforce for us has been the ability to centralize our sales and marketing data. We maintain detailed profiles of our contacts, clients, and leads, allowing us to understand their preferences, interactions, and engagement history, as well as our sales-oriented contacts and pipeline.

Maintaining Multiple Lists

Segmentation is key to delivering targeted messages that resonate with our audience. Within Salesforce, we’ve set up multiple lists that categorize our contacts based on their industry, geography, engagement level, and more. This segmentation allows us to tailor our communications and marketing efforts, such as newsletters and email campaigns, more effectively.

Integration with Mailchimp

To take our segmentation strategy to the next level, we’ve integrated Salesforce with Mailchimp. This integration enables us to sync our segmented lists seamlessly. When someone subscribes to our newsletter or interacts with our content, Salesforce can sync their information with the appropriate list in Mailchimp. This ensures that our subscribers receive content that aligns with their interests.

Marketing Analytics and Insights

The powerful reporting and analytics tools within Salesforce and Mailchimp allow us to measure the success of our campaigns. We can track open rates, click-through rates, and conversion rates for each segment, enabling us to fine-tune our strategies for maximum impact.

At Canright Communications, Salesforce CRM has become an invaluable tool in our communications and marketing arsenal. By centralizing our data, maintaining multiple lists, and integrating with Mailchimp, we’ve transformed our approach to communication.

The ability to deliver personalized and timely messages to our clients, prospects, and partners has not only improved engagement but has also strengthened our relationships. As technology continues to evolve, we’re excited to continue leveraging the power of Salesforce to stay at the forefront of effective marketing and communications strategies. 

To learn more about how Canright can help you maximize your CRM systems to improve your marketing and communications strategy, contact us at collin@canrightcommunications.com
www.canrightcommunications.com

Thought Leadership in the Digital Age: Leveraging Online Platforms to Make an Impact

Online platforms provide an accessible and scalable way to disseminate ideas, build communities, and engage in meaningful conversations. Through various channels such as blogs, podcasts, videos, and social media, thought leaders can connect with audiences across geographical boundaries, cultural differences, and time zones.

What is Thought Leadership?

Thought leadership is the art of influencing and inspiring others through innovative ideas, valuable insights, and unique perspectives. It goes beyond traditional expertise by offering forward-thinking solutions and pushing boundaries in a given field. Thought leaders are individuals who possess deep knowledge, experience, and credibility within their industry, and they actively contribute to shaping the future by sharing their expertise.

Building an Authentic Online Presence

To establish thought leadership in the digital age, it is crucial to cultivate an authentic online presence. This begins by clearly defining your niche and the unique value you bring to the table. By identifying your area of expertise and focusing your efforts, you can position yourself as an authority in that particular field. Consistency is key in maintaining an authentic presence. Regularly sharing high-quality content that reflects your insights, experiences, and vision will help you gain credibility and build a loyal following.

Engaging with Your Audience

One of the fundamental aspects of thought leadership is engaging with your audience. Online platforms offer a range of tools and features that facilitate interaction and dialogue. Responding to comments, answering questions, and participating in discussions demonstrate your willingness to connect with your audience and add value to their lives. Actively listening to feedback and incorporating it into your work further enhances your credibility and fosters a sense of community.

Collaboration and Partnerships

In the digital age, thought leadership is not confined to individual efforts. Collaborating with other thought leaders and organizations can amplify your impact and create a stronger collective voice. Online platforms provide opportunities for partnerships, joint ventures, and co-creation of content. By working together, thought leaders can tackle complex issues, leverage each other’s networks, and foster a more comprehensive understanding of the topics at hand.

Staying Agile and Adaptable

The digital landscape is ever-changing, and to remain at the forefront of thought leadership, it is essential to stay agile and adaptable. Embrace emerging technologies, experiment with new formats, and constantly evaluate the effectiveness of your online presence. Pay attention to trends, evolving audience preferences, and the overall digital ecosystem. By adapting to the evolving digital landscape, you can continue to innovate and maintain your relevance as a thought leader.

To learn more about our services, contact us at collin@canrightcommunications.com.