No, they don’t have to actually use their mouths for it to count as word-of-mouth marketing.
I keep a cartoon from The New Yorker near my desk, which seems to sum up this past year and perhaps the year to come. In the cartoon, Charles Dickens is sitting with his editor, and the editor asks: “I wish you would make up your mind, Mr. Dickens. Was it the best of times or was it the worst of times? It could [...Continue Reading]
I heard Joe Plumeri, CEO of the Willis Group Holdings, speak at The Executives’ Club of Chicago on October 29, at the club’s first CEO Breakfast of the season.
Plumeri talked about the crisis in trust that American business faces and how greater transparency is needed to rebuild that trust. One consequence of today’s economic climate is that people and companies are afraid to [...Continue Reading]