Category: Canright Blog

Donate!

  I have asked myself the question What can I do? a number of times over the last week. A simple, immediate answer came right into my email inbox: donate. Give money.   Many articles, editorials, and emails I’ve seen from organizations focused on the black community note that they all need money. You may want to do something more personal. I do too.  [...Continue Reading]
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SMB Marketing: A Salon Stays Relevant Virtually

My long-time friend Edda Coscioni, owner of Salon Edda, in Chicago’s Lincoln Park, used her creative and beauty skills to touch clients. Staying at home as a result of covid-19 shelter-in-place orders, Edda and staff keyed into what many people working from home are experiencing: shelter fashion. It isn’t pretty but they show how to make it so in this Instagram TV video. Worth  [...Continue Reading]
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Online Networking Events and Entertainment: Canright Calendar 3/25

The Canright Calendar The Canright Calendar is a weekly email of networking events in Chicago. Sign up for the list here. Online Networking Events and Entertainment Companies, organizations, and individuals are responding quickly as in-person networking and events move online. This week, we feature tips on virtual networking and interviewing, an update on how cities are responding to the pandemic, plus links where you  [...Continue Reading]
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Canright Technology Clients Connect

Canright’s clients have been busy presenting the technology trends that are determining the future of payments, banking, and wealth-management technology. Here are some recent examples: Al Pascual: Getting Ahead of Financial Crime Through Proactive Engagement A leadership profile of a payments executive working to solve one of the toughest trends in treasury today. http://bit.ly/FedPaymentsPascual Three Technologies Increasing the Speed of Treasury Treasury managers seeking  [...Continue Reading]
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Turn Conference Booth Visitors into Engaged Prospects and Interested Fans

  Once the conference is over, the booths packed away, what’s next? It’s time to follow up with the people you met and the contacts you collected.   Banks and FinTech firms often like to talk about the latest products, platform, app, and everything they do. Don’t do it. Business executives really don’t care.   Instead, make your follow-up personal: include links to stories  [...Continue Reading]
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Artistry and Craftsmanship: Content that Educates as it Sells

Canright Communications is pleased to announce that we just started our ninth year as the agency for the North Central Terrazzo Assn., a group of contractors dedicated to the art and craft of terrazzo flooring. Over that time, we have pursued a content strategy based on case study emails supported by social media and backed by special-feature ebooks, with a high emphasis on photos.  [...Continue Reading]
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What buyers want to know and how to tell them

Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own. It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and innovative insights may get a buyer’s first contact. Marketing  [...Continue Reading]
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How to Capitalize on Events and Conferences

Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care. What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can: Expand business market share. Enhance service to existing customers. Make operations more efficient. Canright Communications can  [...Continue Reading]
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The Art of Gracious Networking: Part 2

Here’s a little secret I’ve learned through networking over the years: It’s not what you say, it’s how you behave. As marketers, we often talk about branding. That could mean a company’s image or an individual’s personal brand. When I think of my personal brand, I consider the impression I create when I’m trying to make connections. I try to be gracious because I’ve  [...Continue Reading]
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