Category: Canright Blog

Online Networking Events and Entertainment: Canright Calendar 3/25

The Canright Calendar The Canright Calendar is a weekly email of networking events in Chicago. Sign up for the list here. Online Networking Events and Entertainment Companies, organizations, and individuals are responding quickly as in-person networking and events move online. This week, we feature tips on virtual networking and interviewing, an update on how cities are responding to the pandemic, plus links where you  [...Continue Reading]
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Payments and Treasury Trends: Canright Clients Connect

Canright’s clients have been busy presenting the technology trends that are determining the future of payments and banking technology for bankers, corporate treasury managers, the software developers that support them, and the consumers they serve. Take a look at the range of styles we use to make their content connect and align with their audiences.   TREASURY TECHNOLOGY TRENDS Three Technologies Increasing the Speed  [...Continue Reading]
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Turn Conference Booth Visitors into Engaged Prospects and Interested Fans

  Once the conference is over, the booths packed away, what’s next? It’s time to follow up with the people you met and the contacts you collected.   Banks and FinTech firms often like to talk about the latest products, platform, app, and everything they do. Don’t do it. Business executives really don’t care.   Instead, make your follow-up personal: include links to stories  [...Continue Reading]
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Artistry and Craftsmanship: Content that Educates as it Sells

Canright Communications is pleased to announce that we just started our ninth year as the agency for the North Central Terrazzo Assn., a group of contractors dedicated to the art and craft of terrazzo flooring. Over that time, we have pursued a content strategy based on case study emails supported by social media and backed by special-feature ebooks, with a high emphasis on photos.  [...Continue Reading]
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What buyers want to know and how to tell them

Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own. It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and innovative insights may get a buyer’s first contact. Marketing  [...Continue Reading]
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How to Capitalize on Events and Conferences

Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care. What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can: Expand business market share. Enhance service to existing customers. Make operations more efficient. Canright Communications can  [...Continue Reading]
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The Art of Gracious Networking: Part 2

Here’s a little secret I’ve learned through networking over the years: It’s not what you say, it’s how you behave. As marketers, we often talk about branding. That could mean a company’s image or an individual’s personal brand. When I think of my personal brand, I consider the impression I create when I’m trying to make connections. I try to be gracious because I’ve  [...Continue Reading]
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