Category: Canright Blog

Turn Conference Booth Visitors into Engaged Prospects and Interested Fans

  Once the conference is over, the booths packed away, what’s next? It’s time to follow up with the people you met and the contacts you collected.   Banks and FinTech firms often like to talk about the latest products, platform, app, and everything they do. Don’t do it. Business executives really don’t care.   Instead, make your follow-up personal: include links to stories  [...Continue Reading]
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Artistry and Craftsmanship: Content that Educates as it Sells

Canright Communications is pleased to announce that we just started our ninth year as the agency for the North Central Terrazzo Assn., a group of contractors dedicated to the art and craft of terrazzo flooring. Over that time, we have pursued a content strategy based on case study emails supported by social media and backed by special-feature ebooks, with a high emphasis on photos.  [...Continue Reading]
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What buyers want to know and how to tell them

Content is the new marketing. It’s generally the initial way prospective customers learn about the products and services they seek to buy–and it’s generally found on their own. It’s now common marketing knowledge that buyers reach decisions through internet research before they talk to a single salesperson, and the seller with the most relevant and innovative insights may get a buyer’s first contact. Marketing  [...Continue Reading]
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How to Capitalize on Events and Conferences

Technology firms often like to tell about the latest platform, software, app and everything it does. Business executives really don’t care. What does interest executives is how technology solves business problems. What it does, how it works—not so interesting to them. Executives want to know how technology can: Expand business market share. Enhance service to existing customers. Make operations more efficient. Canright Communications can  [...Continue Reading]
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The Art of Gracious Networking: Part 2

Here’s a little secret I’ve learned through networking over the years: It’s not what you say, it’s how you behave. As marketers, we often talk about branding. That could mean a company’s image or an individual’s personal brand. When I think of my personal brand, I consider the impression I create when I’m trying to make connections. I try to be gracious because I’ve  [...Continue Reading]
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How To Make Toast: Problem Solving with Tom Wujec

My inspiration this morning came from a TedTalk by Tom Wujec. Wujec helps companies untangle process issues and complicated problems by asking them to break their thoughts down into step-by-step parts, and to literally draw it out. I loved his emphasis on the messiness of collaborative problem solving, and I think one of the most interesting parts of his process importance of the editing  [...Continue Reading]
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