Canright Communications

Content that connects

Collin Canright

Balance AI with Original Thought Leadership: Why Your Voice Still Matters

AI is changing the way we create content. From idea generation to drafting copy, tools like ChatGPT and Claude are making it faster—and in some ways easier—to produce articles, white papers, and social media posts.

But here’s the catch: AI can’t replace your voice.

At Canright Communications, we embrace generative AI as a smart, strategic tool—but never as a substitute for original thought, deep expertise, or authentic storytelling. And in a world where AI-generated content is everywhere, the best way to stand out is to say something only you can say.

Why Original Thought Leadership Still Wins

While AI is helpful for scaling routine content or repackaging existing ideas, real thought leadership goes deeper. It brings forward:

– Unique perspectives from real experience

– Expert analysis of trends and challenges

– Stories only your organization can tell

– Practical insights your audience can’t find anywhere else

Original content builds trust. It positions your business as a leader in your field—not just another voice echoing what’s already out there.

How We Blend AI and Human Insight

At Canright, we use AI to support and speed up parts of the writing process. It can help us brainstorm angles, generate outlines, or draft initial versions of basic content. But the final product? That’s always shaped, edited, and fine-tuned by a real writer—someone who understands your brand, your industry, and your voice.

Our process includes:

Original Executive Bylines
We ghostwrite articles that reflect the vision, experience, and expertise of your leadership team. These are not generic thought pieces—they’re strategic narratives aligned with your brand and your goals.

Client Case Studies
Real success stories resonate more than any AI-generated paragraph ever could. We interview your clients, dig into the problem-solving, and craft compelling stories that show the value of your work in action.

Expert Q&As and White Papers
We take subject matter expert insights and turn them into professional, digestible content that educates and inspires your target audience.

    AI can help you move quickly—but original content makes you memorable.

    Stand Out in a Sea of Sameness

    In an AI-powered content landscape, your edge is simple: be human. Bring forward your ideas, your expertise, and your stories—and let us help you turn them into thought leadership that gets attention.

    Whether you’re looking to strengthen your voice, grow your influence, or support a bigger marketing strategy, Canright Communications delivers clear, compelling content that strikes the right balance between efficiency and originality.

    Ready to improve your brand with thought leadership that only you can deliver? Let’s start a conversation!

    To learn more about our services, contact us at collin@canrightcommunications.com.

    Canright Calendar

    Grape-Hyacinth in Rosemary’s Garden
    Collin & Christina Canright

    The Canright Calendar is a weekly email of networking events in Chicago. View all of our events here. Sign up for the list here. If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

    WEEK OF 04-23-2025

    This spring, elevate your leadership journey with a series of inspiring, future-focused events. Learn how to lead with purpose and presence in the Emerging Leaders Toolkit workshop, explore Chicago’s long-term economic potential with top executives and innovators, and gain essential insights into thriving in the age of AI with Google’s Liora Gross. Whether you’re building your personal brand or preparing for a rapidly changing workplace, these events offer actionable strategies and fresh perspectives to move you forward.

    Emerging Leaders Professional Development Toolkit Series: From Invisible to Influential: Lead with Purpose & Elevate Your Brand
    Chicagoland Chamber of Commerce
    April 29, 2025
    Hinshaw & Culbertson LLP
    151 North Franklin Street, Suite 2500, Chicago
    Step into the spotlight as a leader others want to follow—while putting joy at the foundation of your success. This interactive workshop, led by Bose Akadiri, Founder of Goal and Grind, is designed for ambitious professionals ready to stop blending in and start leading with confidence. Walk away with a clear leadership blueprint, an attention-grabbing personal pitch, and the tools to position yourself as an emerging leader—all while keeping joy at the center of your goals.
    Register

    Chicago Rising: Shaping a Brighter Economic Future
    Executives’ Club of Chicago
    May 7, 2025
    Ivy Room
    12 E Ohio St #100, Chicago
    Join us at this dynamic, forward-looking panel discussion bringing together top voices from Chicago’s business and economic community. With insights drawn from World Business Chicago’s 2050 report, the session will explore key trends, innovative strategies, and policy initiatives that are fueling Chicago’s economic transformation.

    Our distinguished panel features Michael Gregory, Chief Economist from BMO, who will provide expert analysis on economic trends and market forces shaping our region. The CEO of World Business Chicago Phil Clement will offer insights into economic development strategies driving growth and investment in the city. Two organizations will share their perspective on how Chicago is the right city for their organizations’ growth Felipe Capella, CEO of Loadsmart, will be in conversation with Maria Bocanegra, President of Peoples Gas and North Shore Gas.
    Attendees will gain a balanced perspective—from established corporate leadership to emerging entrepreneurial voices—on how the city is evolving and what opportunities lie ahead.
    Register

    May Luncheon: Thriving as a Leader in the AI Era with Google’s Liora Gross
    Professional Women’s Club of Chicago 
    May 13, 2025
    Union League Club of Chicago
    65 West Jackson Blvd. Chicago
    The rise of artificial intelligence is transforming how work gets done. How can you adapt, innovate, and succeed as a leader in this new business landscape? Join us for a special luncheon presentation from Liora Gross of Google, who will share how AI is already changing the workplace, what lies ahead, and what you can do now to prepare. No matter your industry or role, this is a must-attend for every professional ready to claim their place in the AI era.

    Liora Gross specializes in executive development at Google, working with senior leaders to navigate and capitalize on the complexities of rapid technological and organizational change. Her expertise lies in future-readiness, with a particular focus on building leadership capacity to thrive amidst ambiguity. Previously, she established and led the Center for Creative Leadership’s global digital transformation practice and served as General Manager for Sub-Saharan Africa, driving strategic growth and impact in diverse markets.
    Register

    Sexual Assault Awareness Month
    This year’s theme, “Together We Act, United We Change,” highlights the importance of working together to address and prevent sexual abuse, assault, and harassment. This campaign focuses on enhancing public understanding of sexual violence, amplifying the voices of survivors, and empowering us to work together to promote the safety and well-being of others. Everyone in our communities deserves to live in safe and supportive environments where they are treated with respect. When our workplaces, schools, and communities work together to uphold safety and respect, we make progress in preventing sexual abuse, assault, and harassment.
    Learn more

    Arts Corner
    Canright account manager Alexandra Sulack is an opera singer and voice teacher. She curates arts recommendations for you.

    Titanique
    Mar 25 – Jul 13, 2025
    Broadway in Chicago
    All aboard NYC’s must-sea musical comedy! When the music of Céline Dion makes sweet Canadian love with the eleven-time Oscar®-winning blockbuster film “Titanic,” you get Titanique, off-Broadway’s most award-winning splash hit, which turns one of the greatest love stories of all time into a hysterical musical fantasia. Want to find out what really happened to Jack and Rose on that fateful night? Just leave it to Céline Dion to enchant the audience with her totally wild take, recharting the course of Titanic’s beloved moments and characters with her iconic song catalog. Sailing on fierce powerhouse voices in show-stopping performances of such hits as “My Heart Will Go On,” “All By Myself” and “To Love You More” – backed by the unparalleled energy of a full live band – Titanique is a one-of-a-kind theatrical voyage bursting with nostalgia, heart and campy chaos.

    Tickets & More Info

    If you have any other suggestions you’d like us to consider, send them to Alexandra at alexandra@canrightcommunications.com.

    How Claude AI Reworked My LinkedIn Post

    🚀 The Future of Digital Assets: Seeking Insights & Opportunities

    Hey crypto enthusiasts and financial innovators! 👋 As we navigate the ever-evolving landscape of digital assets in 2025, I’m reaching out to tap into the collective wisdom of my network.

    🔮 Question 1: What’s Your Take on Digital Assets’
    Present & Future?

    The crypto market is buzzing with potential:

    • Total market cap projected to exceed $4 trillion by Q2 2025 📈
    • Bitcoin entering its “Acceleration Phase” – are we on the cusp of new ATHs? 🌠
    • Stablecoins gaining mainstream adoption (PayPal’s recent move, anyone?) 💳

    What trends are you watching? How do you see digital assets reshaping finance?

    I’m compiling insights for an upcoming newsletter report. Your expert opinion could be featured! 🌟

    ✍️ Question 2: Need Help with Crypto Content?

    In this rapidly evolving space, clear, authoritative content is more crucial than ever. Whether it’s:

    • Demystifying DeFi for newcomers 🧠
    • Analyzing regulatory impacts on the market 📊
    • Creating educational materials on blockchain tech 🔗

    I’m here to help craft thought-provoking, SEO-optimized content that cuts through the noise.

    Why partner with me?

    1. Deep understanding of crypto markets and technology
    2. Proven track record in financial writing (check out my recent piece for Morningstar Wealth: Crypto Asset Clarity)
    3. SEO expertise to ensure your content reaches the right audience

    Know someone who could benefit from expert crypto content? Tag them below or DM me!

    🔗 Let’s Connect!

    • 💬 Share your thoughts on digital assets’ future
    • 🤝 Suggest potential content collaboration opportunities
    • 📩 DM me for a free content strategy consultation

    Together, let’s shape the narrative of the digital asset revolution! 🌐💼

    #DigitalAssets #CryptoContent #BlockchainInnovation #FinTech2025 #CryptoWriting

    What I Wrote

    Here’s the LinkedIn note I asked the Claude AI Agent to rewrite as an SEO optimized post:

    I hardly need to mention that the outlook and business of digital asset and cryptocurrency has changed dramatically, but that is why I’m writing to you. I have two questions I’m asking of my LinkedIn connections with an interest in crypto:

    1. What’s your take on the present and future of digital assets? I plan to compile opinions for a report in my newsletter.
    2. Do you know anyone who could use my help writing articles, reports, or educational materials? It’s a good time for thought-provoking communications.

    As an example, here’s a link to a piece I wrote for Morningstar Wealth on why advisors need to know about clients’ crypto portfolios: https://canright.co/CryptoassetClarity

    What It Takes to Write Thought Leadership Content

    We get asked about our process for producing thought leadership, including articles, digital publications, and white papers. To show what goes into writing and producing pieces that reflect a company’s point of view and value proposition while educating potential clients on industry topics, we’ve deconstructed the process of projects with different scopes and intents. 

    FinTech: The New Core of Financial Services
    The copy for this digital publication originated in posts we wrote for our FinTech Rising newsletter.  What we did for Yodlee is select topics, edit the copy for the posts, and pull in some additional research for the charts. This is analogous to taking existing product pieces and repurposing them as thought leadership.

    https://canright.co/FinTech-TheNewCore

    Personalization at Scale White Paper
    This white paper started with a marketing deck and transcripts of two internal interviews. We did another interview with the main subject-matter expert, outlined the paper, and wrote a draft after comments on the outline. It went through three revisions.

    https://canright.co/MorningstarPersonalization

    Getting Started with the Developer API
    This technology introduction is part sales piece and part software procedure. Its purpose was to introduce FinTech firms to a data-aggregation API and show how easy it is to use. This required calls with the marketing manager and the subject-matter expert, who did a demo and provided screen shots. The piece went through three revisions.

    https://canright.co/YodleeAPI

    Articles for Community Banks
    We wrote a series of basic articles on topics for HTLF Bank’s community banks to spark ideas in their business clients. We generally did one call with the communications manager and a subject-matter expert, then did our own research. The pieces were basic and explanatory. They tended to have two revisions.

    https://canright.co/NewMexicoBank

    https://canright.co/WisconsinBank

    Architectural Photo Guide for Hospitals
    We had dozens of photographs shot for case study emails we do for the North Central Terrazzo Association. To gain additional exposure, we group case studies by industry, then select the best photos from several jobs along with copy that provides an industry viewpoint. We do reviews of the jobs and photos with the client, as well as the copy. Once we do a layout, projects like this generally go through two additional drafts before final production.

    https://canright.co/HealthcareTerrazzo

    Crafting thought leadership content is not just about writing; it’s an art form that blends expertise, insight, and foresight in a way that resonates deeply with its audience. From the innovative realms of FinTech to the essential strategies for personalizing customer experiences at scale, each piece we create aims to not only inform but also inspire and provoke thought. Whether it’s simplifying complex technologies for easier adoption or providing actionable insights for community banks, our content is designed to elevate understanding and spark dialogue.

    As we wrap up this exploration into the nuts and bolts of producing thought leadership, remember that each link, each revision, and every expert consultation contributes to building compelling narratives that capture not just the mind but also the spirit of innovation in your industry. So, we invite you to delve deeper into our projects, see our process in action, and discover how we transform ordinary information into extraordinary insights. Are you ready to lead the conversation in your field? Let’s create something impactful together.for efficiency, the human element isn’t lost.

    To learn more about our services, contact us at collin@canrightcommunications.com.

    You’re Under Surveillance

    The New York Times last week ran an article headlined “Automakers are sharing consumers’ driving behavior with insurance companies.” I didn’t think much of it. Until I finished my weekly dose of the Times’s Hard Fork Podcast, which featured “Your Car is Snitching,” an interview with Kashmir Hill, the Times reporter who wrote the story.

    Hard Fork hosts Kevin Roose, a Times tech reporter, and Casey Newton, who writes the Platformer newsletter, promised that “the more of this story you read, the higher your blood pressure goes.” They are correct.

    Even as someone who has complained that the tech giants are making tons of money on my personal data, this story got me. I had no idea that automakers would collect and sell data on my driving behaviors.

    It’s more than cars, too. Suffice it to say that data collection and sales without consumer permission or knowledge are ubiquitous in today’s connected economy.

    My first reaction was, I’m glad I own a VW because they weren’t on the list, though that doesn’t mean VW isn’t selling my data. It would be difficult to tell because the disclosures are vague at best.

    That’s one of the problems, and not just with cars. Kevin, Casey, and Kash broadened the story to all things connected to the internet. The surveillance capitalism model pioneered by Google, Yahoo, Meta, Amazon, and others who give you free tech in exchange for the ability to monetize your data, is spreading to all internet-connected companies.

    Kevin noted that he bought a smart TV and, while shopping around, realized that the smart TVs, in some cases, cost less than nonconnected TVs. Smart TVs sell data, even though you wouldn’t know it, though you might figure it out if you read the legal fine print and made a few leaps of logic.

    I expect Amazon to collect my data and present me with offers. It’s called personalization, and I like it. I expect it from Netflix, as annoying as it can be to see tons of stuff presented faster than I can stop it. I expect it from marketers of all types. I don’t expect it from my car or my new TV, which does, it turns out, collect my data.

    I found out by following a path starting with the Set Up gear on the TV’s Home dashboard.

    General to System to Additional Settings. That seemed promising.

    Additional Settings to—there it is—Advertisement.

    TV Data Collection Settings Location

    On Advertisement, you see that the default is to give you the benefit of advertisements tuned to your viewing preferences, aka, data collection. It’s already granted permission to collect, too.

    TV Data Collection Settings Opt-Out Controls

    I selected both options: Reset AD ID so that any tracking would take place under new ID, then clicked the Limit AD Tracking switch to turn it on (green).

    To be fair, I have followed an opt-out email marketing model. It’s expected. People know how to opt-out. It’s easy. There are regulations for that sort of thing.

    There are no explicit disclosure and permission regulations for cars and TVs and refrigerators and who knows what else, at least not in the U.S. If you’re online (or walking down the street with your mobile turned on for that matter), you’re under surveillance.